BusinessExpert OpinionMarketing David LeMire MW’s Top 10 Traits of a Successful Wine Business This article was first printed in WBM – Australia's Wine Business Magazine. David LeMire MW…David Lemire MWThursday 10 October 2019
Marketing Don’t Be Lazy. Do Your F***ing Job: Kill Off That Dud Wine Product Marketing guru Mark Ritson swears by strategy before tactics. And he says if that brand…David Lemire MWSunday 6 May 2018
Expert OpinionMarketing Why Good Marketing Is One Of The Most Important Parts Of Wine Business If you are someone who engages in wine marketing, it’s worth having a thick skin.…David Lemire MWFriday 6 October 2017
Expert OpinionMarketing The Cult of Culture: Inspect What You Expect While it’s important to understand the culture of your winery, there’s a lot to be…David Lemire MWWednesday 21 June 2017
MarketingViticulture The Burning Questions Facing the Australian Wine Industry in 2017 As we enter 2017, before we set out to find the answers that are going…David Lemire MWWednesday 15 February 2017
BusinessMarketing How to Be One of the Cool Kids, and Successfully Launch a Wine Brand in Australia Launching and growing a new wine brand in Australia seems more difficult than ever before.…David Lemire MWWednesday 14 December 2016
Events World-Renowned Winemaking School Comes to Yarra Valley and Margaret River Attention Yarra Valley and Margaret River winemakers! If you can’t make it to the Australian…David Lemire MWMonday 11 July 2016
Expert OpinionMarketing How The Truth Can Be A Marketing Tool In the absence of any better ideas, the truth is always a good place to…David Lemire MWMonday 9 November 2015
Expert OpinionMarketing Getting Excited by 170 Years of Wine Industry Data May Seem a Little Strange, But… So much reading material vies for our attention that prioritising it seems impossible. The latest…David Lemire MWMonday 9 November 2015
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