As the fires raged in northern California, the wine analysis labs were snowed under. At…
David Lemire MWSaturday 10 October 2020
Marketing guru Mark Ritson swears by strategy before tactics. And he says if that brand…
David Lemire MWSunday 6 May 2018
If you are someone who engages in wine marketing, it’s worth having a thick skin.…
David Lemire MWFriday 6 October 2017
While it’s important to understand the culture of your winery, there’s a lot to be…
David Lemire MWWednesday 21 June 2017
As we enter 2017, before we set out to find the answers that are going…
David Lemire MWWednesday 15 February 2017
Launching and growing a new wine brand in Australia seems more difficult than ever before.…
David Lemire MWWednesday 14 December 2016
Attention Yarra Valley and Margaret River winemakers! If you can’t make it to the Australian…
David Lemire MWMonday 11 July 2016
In the absence of any better ideas, the truth is always a good place to…
David Lemire MWMonday 9 November 2015
So much reading material vies for our attention that prioritising it seems impossible. The latest…
David Lemire MWMonday 9 November 2015
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