Brown Brothers has built on its position as a category leader in no- and low-alcohol wine with the launch of its Dry Zero range.
Three new dry varietals – Sauvignon Blanc Zero, Pinot Grigio Zero and Rosé Zero – have been released in the classic 750ml bottle and a portable, convenient 200ml option.
The new wines expand Brown Brothers’ already-strong zero offering which includes Prosecco Zero, Prosecco Rosé Zero, Moscato Zero, Moscato Rosé Zero and Cienna Zero.
“This move taps into the growing consumer demand for moderation and wellness, aligning with the rise of healthspan – a new view of ageing where people seek to feel better for longer, not just live longer,” Brown Brothers said.
“With less than 0.5 percent alcohol, each wine delivers the full flavour and sophistication of its alcohol counterpart.”
As lighter styles continue to outpace category growth, Brown Brothers is responding to the opportunity to recruit and retain consumers seeking mindful drinking options.
“The expanded portfolio offers greater choice and is supported by a refreshed brand look and feel that unifies the Brown Brothers range and strengthens storytelling at shelf,” the company says.
“Brown Brothers Dry Zero is full of flavour with zero compromise.
“The range is available online at brownbrothers.com.au and at leading supermarket and liquor retailers nationally.”