De Bortoli Wines has announced the continuation of its long-standing collaboration with The University of Melbourne, further strengthening an alliance that aims to foster innovation and provide real-world learning opportunities for students.
Together, they are working to address consumer challenges in the wine industry, offer practical experience for students, and gain valuable insights into the perspectives of the younger generation.
Over the past six years, De Bortoli has worked closely with students through the University’s Management Consulting course.
Last year, the collaboration expanded to include a targeted internship program.
Now, it has evolved further with De Bortoli joining the University’s Work Hub initiative, a dynamic co-working space designed to resemble an office environment.
This space enables students to collaborate on real-world projects and solve industry challenges, bridging the gap between academic learning and practical application.
“As the world of wine evolves, so too do the ways in which consumers interact with it,” a De Bortoli spokesperson says.
“With a vast array of choices, today’s wine drinkers often struggle to identify their personal preferences.
“In response, De Bortoli Wines is collaborating with students to develop a Taste Profiling Tool that is driven by AI to assist consumers in identifying their unique taste and wine profile.”
This initiative is part of De Bortoli Wines’ broader commitment to nurturing future leaders.
By tackling real-world challenges alongside industry professionals, students gain invaluable experience while contributing to innovative tools that enhance the consumer experience.
With the University’s Work Hub as the base for this collaboration, students will apply their knowledge to solve key industry challenges with direct input from the De Bortoli Wines team.
“The goal is to inspire creativity, encourage problem-solving, and equip students with skills that will shape their careers,” a De Bortoli spokesperson says.
“This collaboration reflects De Bortoli Wines’ values and its commitment to innovation, education and community support.
“By fostering collaboration and addressing complex consumer needs, the company continues to support initiatives that enrich the consumer experience while inspiring the next generation of leaders.”
As De Bortoli Wines and The University of Melbourne move forward together, they remain focused on empowering the next generation and using cutting-edge technology to create a more thoughtful, consumer-friendly wine industry.
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