Among the top ten countries supplying wine to the United States, New Zealand was the only nation to post a volume increase last year.
That is according to a report by Impact Databank.
It was New Zealand wine’s 16th consecutive year of expanion in the US.
Premium New Zealand wines continued to drive this growth, outperforming lower-priced alternatives.
Sales of wines priced at $15 or more per 750ml bottle surged 14.4 percent in IRI/Circana channels, significantly outpacing the modest 0.8 percent gain recorded by New Zealand wines priced below $15.
This strong performance solidifies New Zealand’s standing as the second-highest ranked country – trailing only France – when measured by the average price per bottle among major wine-importing nations.
White wines continue to dominate New Zealand’s US exports, representing approximately 95 percent of shipments, with Sauvignon Blanc comprising over 90 percent of total volume.
Encouragingly, this upward trajectory has carried into 2025, with dollar sales in IRI/Circana channels rising 1.4 percent year-to-date through February 23 – contrasting sharply with a 7.6 percent decline in overall imported table wine sales and a 6.1 percent drop in total table wine sales.
“New Zealand wine’s sustained growth in the US market underscores its strong consumer demand and distinctive flavours,” says Ranit Librach, US market manager for New Zealand Winegrowers.
“With a continued focus on innovation, sustainability and meeting evolving consumer preferences, New Zealand is poised to further strengthen its reputation as a leader in the global wine industry.”
US President Donald Trump is threatening to put a 200 percent tariff on European Union alcohol including wine.
This follows the EU introducing a 25 percent tariff on American whiskey and other products in response to America imposing tariffs on EU steel and aluminium.
Photo: Escarpment Vineyard. Credit: New Zealand Wine.