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Yellowglen Launches Rainbow Wine Packaging

Yellowglen Rainbow

Yellowglen is releasing a limited edition ‘Rainbow Celebration Pack’ for its Yellow Brut Cuvee, featuring the rainbow stripes of the LGBTI pride flag.

Yellowglen creative director Samantha Wills said: “Yellowglen is an icon of Australian celebration, a brand that stands for joy and empowerment and has inspired generations of Australians with its approachable, fun-loving style.

“This limited edition is a bright and colourful reflection of our values and our celebration of equality and inclusion.”

The recommended retail price is $12.99 a bottle. It will be available from 26 February from both major and independent liquor retailers, until stocks last.

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