Independent media planning and buying agency, Assembled Media, has been appointed as the Australian media account management agency for Penfolds.
Assembled Media says it emerged successful from a competitive pitch process designed to test agencies’ strategic and planning capabilities.
“Our outcome-focused approach, collaborative culture, and track record of driving measurable business results were the winning differentiators,” says managing director Gareth Nicholls.
“Penfolds is built on the power of blending craft, innovation and legacy to create something truly memorable.
“That spirit of collaboration and commitment to lasting impact aligns perfectly with how we approach partnerships.
“The whole Assembled Media team are absolutely delighted to be working with such an iconic brand, and it’s a privilege to help shape this next chapter.”
Assembled Media has already launched its first campaign for Penfolds – The 2025 Collection Release – in collaboration with Treasury Wine Estates’ in-house digital agency, Splash.
“The integration between Assembled Media and Splash has been seamless,” Nicholls says.
“It’s been a true partnership from day one, and a strong foundation for the work to come.”
Assembled Media is a member of the Assembled Group of specialist agencies.
“The agency harnesses the power of technology, data and media to influence consumer behaviour by building complete media solutions,” the company says.