Marketing Archives - WBM Online

Exports Marketing News

A helping hand Australian winemakers could do with right now

The Export Market Development Grant (EMDG) program is on hold. Just when the Australian wine…

Guest WriterWednesday 28 August 2024

Marketing News Selling Wine

Survival techniques for Australian wineries

Let’s start the new year with long-term prognostications about the future of wine, including Australian.…

Larry LockshinWednesday 26 June 2024

Exports Marketing News The Week That Was

Being blunt on the pointy end

Anthony MadiganFriday 7 June 2024

Marketing News

SA Shiraz showcased in Bordeaux

South Australian Shiraz is being showcased at the iconic La Cité du Vin wine museum…

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Staff WriterMonday 29 April 2024

DTC Sales Marketing News Selling Wine Wine Clubs

Wine clubs: true believers one and all

The retail shelves have never been more competitive – which means a well-run wine club…

Nick CuguraFriday 26 April 2024

Marketing News Opinion Selling Wine

Creating value for wineries

On a recent visit to Taiwan, I spoke at a wine dinner for some high-end…

David Lemire MWTuesday 9 January 2024

Limestone Coast Marketing News Padthaway Winemaking

Limestone Coast favourite returns

The Limestone Coast hero brand Stonehaven is back on the shelves again after a brief…

Anthony MadiganWednesday 14 June 2023

Asia Events Marketing News Singapore

Big Aussie Contingent In Singapore

An Australian contingent of 74 wineries headed to Singapore this week to be part of…

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Staff WriterFriday 26 May 2023

Adelaide Marketing News Selling Wine

Social Media And Storytelling Workshop

Wine writer Katie Spain and digital marketing specialist Tash Stoodley will host a seminar on…

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Staff WriterTuesday 18 April 2023

Barossa Marketing News

Mettwurst And Yabbies, ‘It’s Just Us’

The Barossa stears clear of traditional images of picturesque vineyards and clinking wine glasses in…

<img alt='Staff Writer' data-src='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Staff Writer' data-src='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Staff Writer' src='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/ac19d25bcd91b67ee2b50abe3633adcc?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/>

Staff WriterSaturday 30 April 2022