Category: Marketing

Marketing News Sponsored

Winepro gives small-batch producers a stronger voice

Winepro Australia has created a 'farmers market' for Australian hospitality venues and independent retailers connecting…

Anthony MadiganThursday 10 September 2026

Langhorne Creek Marketing News

From red gum blossoms to bold new wine batches

Bleasdale in Langhorne Creek has launched a new wine range called Stories featuring Fiano, Verdelho,…

Staff WriterTuesday 1 September 2026

Marketing News

Responding to the changing dynamics of wine

People in our industry are going through great hardship. One of the great things about…

David LeMire MWMonday 31 August 2026

Marketing News

Welcome to the House of Winefluence

Social Soup, Australia and New Zealand’s community-driven influence company, has launched Australia’s first wine creator…

Staff WriterTuesday 21 July 2026

Letter Marketing News

Aussie wine marketing campaign ‘has no soul’

A WBM reader responds to the Wine Australia marketing campaign – 'We Make A Wine…

Guest WriterSaturday 11 July 2026

Marketing News

Pop goes the Poco Vino wine range

Poco Vino – the small-format bottles of wine launched by Australian Vintage Ltd (AVG) late…

Staff WriterThursday 28 May 2026

Exports Marketing News

Demand surges for premium Australian wine in Canada

Canada is emerging as a ray of sunshine for Australian wine exporters, with importers pointing…

Staff WriterThursday 21 May 2026

Barossa Marketing News

Barossa winery counts on big impact for small bottle

Château Tanunda is set to unveil three key innovations across its Grand Barossa range in…

Anthony MadiganTuesday 19 May 2026

Cellar Door Marketing News

Michelin Guide boost for SA food and wine reputation

South Australia’s international reputation as a world-class food and wine destination will be bolstered with…

Staff WriterTuesday 12 May 2026

Marketing McLaren Vale News

The wine industry has changed and it isn’t changing back

Richard van Ruth from The Nimble Vintner responds to an article by Katie Spain about…

Guest WriterSaturday 25 April 2026

Marketing

Winepro gives small-batch producers a stronger voice

From red gum blossoms to bold new wine batches

Responding to the changing dynamics of wine

Welcome to the House of Winefluence

Aussie wine marketing campaign ‘has no soul’

Pop goes the Poco Vino wine range

Demand surges for premium Australian wine in Canada

Barossa winery counts on big impact for small bottle

Michelin Guide boost for SA food and wine reputation

The wine industry has changed and it isn’t changing back

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