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ABOUT WBM

Welcome to the home of the Australian wine industry.

WBM – Australia’s Wine Business Magazine is owned by Madigan Media.

In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made “a significant contribution” to the global wine business over the previous 10 years.

Launched in Adelaide in 2005, this critically acclaimed bimonthly magazine covers a wide range of topics for the wine industry including winemaking, viticulture, marketing, exports, finance, R&D, tax and direct-to-consumer (DTC) wine sales.

Our large, growing audience of readers includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, other wine industry professionals and members of the wine trade.

WBM is complemented by the famous newsletter The Week That Was, which has a cult following throughout the world. Subscribe today!

To subscribe to the print edition of WBM click here.

To download a single digital issue of WBM click here.

WBM publishes only quality content. Every page is special. Every article is actually written and we leave the press releases, advertorials and fluff to others.

Our qualified team of expert wine industry writers includes Katie Spain, Cathy Gadd, Howard Duncan, Tash Stoodley, David LeMire MW, Cathy Gadd, Anthony Madigan, Peter Bailey, Dan Traucki and Larry Lockshin.

Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines in each edition of WBM.

Australia’s best oak suppliers, closure manufacturers, grape harvester businesses and graphic designers advertise in WBM because it works. And because being in such a dynamic, influential magazine reflects well on their business.

If you have a question about advertising, editorial or subscriptions please click here.

• To request a WBM Media Kit click here.

WBM has also published Larry Lockshin’s world-class book, This Little Pinot Went to Market. It is available in both print and digital format. Buy a copy from our store.

PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY

Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine

• ADS IN WBM WORK

• Australia’s leading and most authoritative wine industry magazine for 16 years.

• Proudly South Australian family owned and operated. Low overheads means we can keep advertising prices fair.

• Advertisers have been with us for 15 years!

WBM is written by leading experts in the wine industry – the magazine is read from cover to cover. We leave the fluff to others.

• HITS THE TARGET

• Advertise your products and services to the people who matter.

• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed right here in Mile End, Adelaide.

• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, tanks and presses.

• WINNER WINNER

WBM is beautifully presented by leading Adelaide graphic designer Naomi Giatas – promoting your brand in such a stunning magazine reflects well on your business.

• The magazine is far too good to throw away – you will see it in the library of all good wineries, giving your presence a long shelf life.

• Advertise in WBM for a very fair price. Get more leads, make more money. Winner winner!

• DIGITAL DOMINANCE

• We dominate print and digital in the Australian wine industry.

• More than 20,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry magazine comes close.

• Home of The Week That Was – the most popular newsletter in Australian wine. It’s actually written from start to finish – not thrown together using other people’s content.

WBM ADVERTISERS

WE SUPPORT

We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!

Hatch Wines Vesey McLaren Vale Shiraz 2022 scores 93 points from Mike Bennie. “This is a heftier but well balanced McLaren Vale Shiraz. It’s imbued with dark cherry, mocha and cola characters with spicy, cinnamon and clove seasoning as dressing. The palate smooth, supple, gentle in tannins, but all of the generosity feels wrapped up nicely and finishes long and satisfying with a gentle chew of spice and forest berry fruitiness. It’s all in the flow.” $52. @hatchwines_chw #McLarenVale #Shiraz
Kaesler Reach For The Sky Barossa Valley Grenache Shiraz Mourvèdre 2021 scores 92 points from Tyson Stelzer in WBM. “Grenache is in a confident place in the cool 2021 season, well backed by the depth and structure of old vine Shiraz and Mourvèdre. Dark fruits, liquorice and dark chocolate hold long and strong on the finish. Great value and integrity from Kaesler.” $35. @kaeslerwine #Barossa #Grenache #Shiraz #Mourvedre #wine
Arras Grand Vintage Tasmania 2015 scores 95 points from Tyson Stelzer in WBM. “All the magnitude and enticing complexity of the Arras universe are captured here, led confidently by the white stone fruits, citrus and butter of Chardonnay. Seven years on lees have blessed it with beautifully silky texture, white almond complexity and layers of spice, almost fruit mince spice. It holds outstanding line and length. Another benchmark vintage for Arras.” $94. @houseofarras  #Tasmania #bubbles 🥂
Brand & Sons Sanctuary Coonawarra Cabernet Sauvignon 2019 scores 94 points from Mike Bennie in WBM. “Dark fruited, some Xmas cake elements, cassis, pretty spice notes, some faint mintiness. Lush in texture, quite woody-spicy with lots of dark and blue fruit flavours with some cola, sweet liquorice, spice and herbs. Good texture here, slinky and shaped with lithe tannins. A regal beast, if that’s a thing.” $150. @brandandsons_wines  #Coonawarra #Cabernet #regal #beast #wine 🍷
Australian Grape & Wine pleads for $86 million in the Federal Budget for assistance for winemakers and grapegrowers and gets absolutely nothing. AGW comments on the site. #FederalBudget #Budget #wine #zero #zerowine