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ABOUT WBM

Welcome to the home of the Australian wine industry.

WBM – Australia’s Wine Business Magazine is owned by Madigan Media.

In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made “a significant contribution” to the global wine business over the previous 10 years.

Launched in Adelaide in 2005, this critically acclaimed bimonthly magazine covers a wide range of topics for the wine industry including winemaking, viticulture, marketing, exports, finance, R&D, tax and direct-to-consumer (DTC) wine sales.

Our large, growing audience of readers includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, other wine industry professionals and members of the wine trade.

WBM is complemented by the famous newsletter The Week That Was, which has a cult following throughout the world. Subscribe today!

To subscribe to the print edition of WBM click here.

To download a single digital issue of WBM click here.

WBM publishes only quality content. Every page is special. Every article is actually written and we leave the press releases, advertorials and fluff to others.

Our qualified team of expert wine industry writers includes Katie Spain, Cathy Gadd, Howard Duncan, Tash Stoodley, David LeMire MW, Cathy Gadd, Anthony Madigan, Peter Bailey, Dan Traucki and Larry Lockshin.

Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines in each edition of WBM.

Australia’s best oak suppliers, closure manufacturers, grape harvester businesses and graphic designers advertise in WBM because it works. And because being in such a dynamic, influential magazine reflects well on their business.

If you have a question about advertising, editorial or subscriptions please click here.

• To request a WBM Media Kit click here.

WBM has also published Larry Lockshin’s world-class book, This Little Pinot Went to Market. It is available in both print and digital format. Buy a copy from our store.

PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY

Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine

• ADS IN WBM WORK

• Australia’s leading and most authoritative wine industry magazine for 18 years.

• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.

• Some advertisers have been with us for 16 years!

WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.

• HITS THE TARGET

• Advertise your products and services to your customers and potential customers.

• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.

• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.

• WINNER WINNER

WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.

• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.

• Advertise in WBM for a very fair price. Get more leads, make more money.

• DIGITAL DOMINANCE

• We dominate print and digital in the Australian wine industry.

• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.

• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.

WBM ADVERTISERS

WE SUPPORT

We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!

Well done to our WBM cover boy Nick Ryan - winning the Best Short Form Writing award in the 67 Pall Mall Global Wine Communicator Awards in London. @67pall_mall The world beater got kicked out of university. What for? “Never going. Do you know how lazy you have to be to get thrown out of an Arts degree? I paid HECS on subjects I never even knew I was doing. If I couldn’t get a really good park near uni, I would just keep driving and go home. I was lazy. I was a bit directionless.” - July/August edition of WBM - Australia’s Wine Business Magazine. Pic: @macmahonimages Venue: @exeterhotel_adl @theweekthatwas.wine @nickryanwine @67pall_mall  #writing #awards #PAFC #wine #footy #life #1870
The Fogarty and Hall families have bought Clover Hill and sister winery Taltarni from the Goelet family. Peter Fogarty is the founder of Fogarty Wine Group and Anthony Hall owns seafood interests as well as wine assets among other business interests. Details on the WBM site. #Tasmania #winebusiness #wine
Please give a big warm welcome to our sister publication The Week That Was. Wine industry news, but not as you know it. @theweekthatwas.wine #TWTW #wineindustrynews
Best’s Great Western Bin No 0 Shiraz 2021 scores 96 points from Tyson Stelzer. “The cool 2021 season has drawn out an excitingly elegant take on Best’s fabled Bin 0, heightening the characteristic white pepper and exotic spice of Great Western. I love the seamless, fine-boned texture of this release, with powder-fine tannins setting an effortless palate flow that glides through a finish of exceptional drive and enduring longevity.” $85. @bestswines ❤️🍷
Oxford Landing is the official wine partner for The British & Irish Lions’ Tour to Australia next year. Pic: Lucy Hill-Smith with Lions star Elliot Daly. Nice to see some good news from the commercial wine sector and the Riverland! @britishandirishlions @oxfordlandingwines 🇮🇪🇬🇧🇦🇺 #Riverland #wine @hillsmithfamilyestates @elliotdaly