WBM – Australia’s Wine Business Magazine has provided superior commentary and analysis of the wine industry since April 2005.
This beautifully presented bimonthly magazine is owned by Madigan Media Pty Ltd, based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, the 80-page magazine covers a range of topics including winemaking, viticulture, sales, digital marketing, communication, exports, finance, legals, cellar doors, mental health and R&D.
Our growing readership includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. No fluff. No AI.
Our talented writers include Katie Spain, Tash Stoodley, David LeMire MW, Anthony Madigan, Cathy Gadd, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer independently review 100 wines for each edition.
Australia’s leading oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers have always advertised in WBM because it works.
Being in a beautifully presented magazine with quality content reflects well on your business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
“This month marks 20 years of WBM Magazine. Irreverent, intelligent, often cutting but rarely wrong – we raise a glass to Anthony and the team, from one wine publication to another. Happy birthday and here’s to the next 20.”
– HALLIDAY WINE COMPANION, INSTAGRAM, APRIL 2025
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE DECISION MAKERS IN THE WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – the magazine for the wine industry since 2005.
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 21 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for all 21 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. Quality content. No fluff.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry.
• Read by all of the wine industry professionals who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine has a long shelf life – kept at wineries to refer to again and again.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 32,000 social media followers across Facebook, X (formerly Twitter), Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in the Australian wine industry. It’s written from start to finish. No AI.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Purple Soul Muses Adelaide Hills Collection Chardonnay 2025 scores 93 points in WBM.
See what Mike Bennie has to say about it!
@purplesoulwines @adelaidehillswine #neat #tidy #cool
Treasury Wine Estates agrees to sell Seppelt to Aaron Drummond, CEO and co-owner of Stonier Wines, and partners. Story on the WBM site, #seppelt #wine #wineindustry
“I think we should have a higher market share for local wines in Australia. But we will be better off if we achieve that through excellence in farming, oenology and marketing rather than through asking people to buy local just because it’s local.”
Words: David LeMire MW in the latest edition of WBM.
Subscribe now!!
@dlemiremw
Here’s what Tom Guthrie from Grampians Estate said in the latest edition of WBM.
Appearing in the Pressing On (II) feature, reasons for optimism.
Click the link in our bio to subscribe.
@grampiansestate.winery @visit_great_western #Australia #Wine #Producing
Longview Vineyard Devil’s Elbow Adelaide Hills Cabernet Sauvignon 2023 scores 93 points from Tyson Stelzer in WBM.
Swipe to see what Tyson had to say about it!
@longviewvineyard @adelaidehillswine #CabernetSauvignon #intense #core #long #strong
