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Welcome to the home of the Australian wine industry.

WBM – Australia’s Wine Business Magazine is owned by Madigan Media.

In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made “a significant contribution” to the global wine business over the previous 10 years.

Launched in Adelaide in 2005, this critically acclaimed bimonthly magazine covers a wide range of topics for the wine industry including winemaking, viticulture, marketing, exports, finance, R&D, tax and direct-to-consumer (DTC) wine sales.

Our large, growing audience of readers includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, other wine industry professionals and members of the wine trade.

WBM is complemented by the famous newsletter The Week That Was, which has a cult following throughout the world. Subscribe today!

To subscribe to the print edition of WBM click here.

To download a single digital issue of WBM click here.

WBM publishes only quality content. Every page is special. Every article is actually written and we leave the press releases, advertorials and fluff to others.

Our qualified team of expert wine industry writers includes Katie Spain, Cathy Gadd, Howard Duncan, Tash Stoodley, David LeMire MW, Cathy Gadd, Anthony Madigan, Peter Bailey, Dan Traucki and Larry Lockshin.

Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines in each edition of WBM.

Australia’s best oak suppliers, closure manufacturers, grape harvester businesses and graphic designers advertise in WBM because it works. And because being in such a dynamic, influential magazine reflects well on their business.

If you have a question about advertising, editorial or subscriptions please click here.

• To request a WBM Media Kit click here.

WBM has also published Larry Lockshin’s world-class book, This Little Pinot Went to Market. It is available in both print and digital format. Buy a copy from our store.


Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine


• Australia’s leading and most authoritative wine industry magazine for 16 years.

• Proudly South Australian family owned and operated. Low overheads means we can keep advertising prices fair.

• Advertisers have been with us for 15 years!

WBM is written by leading experts in the wine industry – the magazine is read from cover to cover. We leave the fluff to others.


• Advertise your products and services to the people who matter.

• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed right here in Mile End, Adelaide.

• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, tanks and presses.


WBM is beautifully presented by leading Adelaide graphic designer Naomi Giatas – promoting your brand in such a stunning magazine reflects well on your business.

• The magazine is far too good to throw away – you will see it in the library of all good wineries, giving your presence a long shelf life.

• Advertise in WBM for a very fair price. Get more leads, make more money. Winner winner!


• We dominate print and digital in the Australian wine industry.

• More than 20,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry magazine comes close.

• Home of The Week That Was – the most popular newsletter in Australian wine. It’s actually written from start to finish – not thrown together using other people’s content.



We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!

Get one of these bad boys for Christmas. Penfolds Grange Bin 95 2019 scores 98 points from Tyson Stelzer in WBM. “While the inimitable presence and magnitude of Grange are here in full measure, what I love is that the personality of Barossa, McLaren Vale, Coonawarra and Clare Shiraz leap from the glass in all of their spicy, glossy, black-fruited glory. This is a brilliant Grange which makes a tremendous declaration of the power of blending in carefully singling out the very finest sites to produce a wine of incredible poise and purity, even in a season as hot and dry as this.” $1,000. @penfolds #Barossa #mclarenvale #coonawarra #clare #spicy #glossy ❤️🍷#santa
Glenarty Road Karridale Margaret River Vermentino 2022 scores 92 points from Mike Bennie in WBM. “A charismatic wine that manages to offer up good DNA of the variety in tonic water, green pear, faint cashew nut savouriness and a good squeeze of lime juice involved. Tightly wound, crisp, crackling with that bright, nervy acidity and with a general sense of refreshment factor along for the ride. Seafood/summery wine good times.” $30. @glenartyroad @margaret_river_wine #tightly #wound #crisp #refreshment #wine #margaretriver #glenartyroad ❤️
Summer. Hot. Beach. Australia. Holidays. Turkey Flat Rose in cans. Yes please. @turkeyflat #Barossa #wine #TheWeekThatWas
Seven trophies for @sidewoodestate  at the Adelaide Hills Wine Show. Seven! Details on the WBM site. @adelaidehillswine #wine #wineshows #adelaidehills #seven #7
Mayfield Vineyard Eighteen Fifteen Orange Chardonnay 2022 scores 93 points from Mike Bennie in WBM. “As would be expected from the cool climate of Orange, excels in its minerally, racier vogue. Green apple, lime, grapefruity acidity, a jolt of brine/saline character with what feels like barely-there cinnamon oak seasoning. Refreshing and bright, tightly coiled and refined, this is a very well judged style and great drinking in its youthful vigour.” $37. @mayfield.vineyard @orangewineregion #apple #lime #refreshing #bright #refined #orangewine ❤️