WBM is owned by Madigan Media. In 2012 UK company Wine Intelligence named the proprietor, Anthony Madigan, as one of 30 wine industry leaders who had made “a significant contribution” to the global wine business over the past 10 years.

Launched in Adelaide in 2005, this informative bimonthly magazine publishes news, commentary and analysis on a range of industry issues covering practical winemaking, marketing, grapegrowing, viticulture, finance, R&D, exporting and direct-to-consumer wine sales.

WBM is complemented by the industry’s favourite e-bulletin The Week That Was, which has followers throughout the world. Subscribe today!

WBM is the home of the Australian wine industry. If you’re interested in getting involved find out more about our advertising and editorial opportunites.

Visit out store where you can grab a copy of wine marketing guru Larry Lockshin’s world-class book, This Little Pinot Went to Market, in either print or digital format.

Mike Bennie and Tyson Stelzer review 100 wines in each edition of WBM and our expert industry columnists include Katie Spain, Cathy Gadd, Robin Shaw, Paul Henry, Tash Stoodley, David LeMire MW, Cathy Gadd, Peter Bailey, Dan Traucki and Larry Lockshin.

Australia’s best barrel makers, oak suppliers, closure manufacturers, grape harvester businesses and graphic designers choose to advertise in WBM because it works. And because being in such a dynamic, influential magazine also reflects well on their business.

If you have a question or want to get in touch with us about advertising, sales and media enquiries please click here.


All the big names of the Australian wine supply sector advertise in WBM – Australia’s Wine Business Magazine.


Proven success for advertisers
Australia’s leading wine industry magazine
More copies printed than any other wine industry magazine


Dedicated following
Saturation coverage in the wine industry
Read by the decision makers in Australia wine


WBM looks amazing
Designed to last
Print and digital packages available


Strongly supported e-bulletin following
Trusted voice in the wine industry since 2005
Family owned and operated




We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!

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