WBM – Australia’s Wine Business Magazine has provided superior commentary and analysis of the wine industry since April 2005.
This beautifully presented bimonthly magazine is owned by Madigan Media Pty Ltd, based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, the 80-page magazine covers a range of topics including winemaking, viticulture, sales, digital marketing, communication, exports, finance, legals, cellar doors, mental health and R&D.
Our growing readership includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. No fluff. No AI.
Our talented writers include Katie Spain, Tash Stoodley, David LeMire MW, Anthony Madigan, Cathy Gadd, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer independently review 100 wines for each edition.
Australia’s leading oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers have always advertised in WBM because it works.
Being in a beautifully presented magazine with quality content reflects well on your business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
“This month marks 20 years of WBM Magazine. Irreverent, intelligent, often cutting but rarely wrong – we raise a glass to Anthony and the team, from one wine publication to another. Happy birthday and here’s to the next 20.”
– HALLIDAY WINE COMPANION, INSTAGRAM, APRIL 2025
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE DECISION MAKERS IN THE WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – the magazine for the wine industry since 2005.
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 21 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for all 21 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. Quality content. No fluff.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry.
• Read by all of the wine industry professionals who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine has a long shelf life – kept at wineries to refer to again and again.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 32,000 social media followers across Facebook, X (formerly Twitter), Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in the Australian wine industry. It’s written from start to finish. No AI.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
“If it is necessary to change some aspects, do this gradually, because consumers tend to be habitual in their behaviour” says emeritus professor Larry Lockshin in the latest edition of WBM — Australia’s Wine Business Magazine. #WBM #Wine #Marketing #WineAustralia — Celebrating 20 years of family business.
De Bortoli Wines is investing heavily in its vineyards. Darren De Bortoli says, “Our focus is on making smart decisions today so our vineyards, our growers and our business remain strong well into the future.” @debortoliwines #goodnews #wineindustry #changes #wine Full story on the WBM site.
Murray Street Greenock Marsanne Roussanne Viognier 2024 scores 94 points from Mike Bennie in WBM. “Evidently a Rhône-inspired blend and one that delivers on that promise with character. Dried apricot, citrus, honeysuckle and gentle spice mingle through a textured, granular palate. Richness is present but checked by lemony freshness and fine chalky grip. A layered, expressive white that offers both interest and long life cellaring in equal measure.” $50. @msvwine @barossawines @mikebennie101 #Greenock #MurrayStreet #layered #expressive
Australia’s 2026 winegrape crush fell to 1.27 million tonnes — its smallest since 2000 — but the reduced national crop did not result in stronger grape prices according to Wine Australia’s National Vintage Report 2026 released today. Full story on the WBM site. #Wine #Australia #v26
Murray Street Aria Barossa Valley 2022 scores 95 points from Mike Bennie in WBM. “Whoowee, this feels fancy. A polished and layered red showing dark berries, plum, baking spices and hints of dark chocolate and sweet turned earth. Richly flavoured but well composed with supple tannins threading through the fruit, spice and faintly minerally and smoky qualities here. There’s power and depth yet enough freshness to keep it all engaging and balanced. Serious stuff.” $125. @msvwine @barossawines @mikebennie101 #polished #layered #balanced ❤️
