ABOUT WBM

WBM – Australia’s Wine Business Magazine has provided superior commentary and analysis of the wine industry since April 2005.

This beautifully presented bimonthly magazine is owned by Madigan Media Pty Ltd, based in the little wine town of Balhannah in the Adelaide Hills.

In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.

Launched in Adelaide in 2005, the 80-page magazine covers a range of topics including winemaking, viticulture, sales, digital marketing, communication, exports, finance, legals, cellar doors, mental health and R&D.

Our growing readership includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.

Our newsletter The Week That Was has a cult following. Subscribe today!

To subscribe to the print edition of WBM click here.

To download a single digital issue of WBM click here.

WBM is known for quality content. The articles are written and edited by professionals. No fluff. No AI.

Our talented writers include Katie Spain, Tash Stoodley, David LeMire MW, Anthony Madigan, Cathy Gadd, Dan Traucki and Larry Lockshin.

Leading wine critics Mike Bennie and Tyson Stelzer independently review 100 wines for each edition.

Australia’s leading oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers have always advertised in WBM because it works.

Being in a beautifully presented magazine with quality content reflects well on your business.

If you have a question about advertising, editorial or subscriptions please click here.

• To request a WBM Media Kit click here.

“This month marks 20 years of WBM Magazine. Irreverent, intelligent, often cutting but rarely wrong – we raise a glass to Anthony and the team, from one wine publication to another. Happy birthday and here’s to the next 20.”

– HALLIDAY WINE COMPANION, INSTAGRAM, APRIL 2025

PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE DECISION MAKERS IN THE WINE INDUSTRY

Australia’s most respected wine industry suppliers all advertise in WBM – the magazine for the wine industry since 2005.

• ADS IN WBM WORK

• Australia’s leading and most authoritative wine industry magazine for 21 years.

• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.

• Some advertisers have been with us for all 21 years!

• WBM is written by leading experts in the industry – it is read from cover to cover. Quality content. No fluff.

• HITS THE TARGET

• Advertise your products and services to your customers and potential customers.

• Saturation coverage in the Australian wine industry.

• Read by all of the wine industry professionals who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.

• WINNER WINNER

• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.

• The magazine has a long shelf life – kept at wineries to refer to again and again.

• Advertise in WBM for a very fair price. Get more leads, make more money.

• DIGITAL DOMINANCE

• We dominate print and digital in the Australian wine industry.

• More than 32,000 social media followers across Facebook, X (formerly Twitter), Instagram and LinkedIn – no other wine industry publisher comes close to that.

• Home of The Week That Was – the most popular newsletter in the Australian wine industry. It’s written from start to finish. No AI.

WBM ADVERTISERS

WE SUPPORT

We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!

8,554

X Followers

8,399

Instagram Followers

6,300

Facebook Followers

AWRI managing director Dr Mark Krstic to step down after seven years. Story on the WBM site.

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AWRI managing director Dr Mark Krstic to step down after seven years. Story on the WBM site.

Australian Grape & Wine CEO Lee McLean will leave the organisation at the end of September.

Mr McLean’s resignation comes after eight years with Australian Grape & Wine, including four years as CEO.

Read the full announcement on the WBM site, link in bio.

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Australian Grape & Wine CEO Lee McLean will leave the organisation at the end of September. Mr McLean’s resignation comes after eight years with Australian Grape & Wine, including four years as CEO. Read the full announcement on the WBM site, link in bio.