South Australia’s world-class wines will continue to be showcased at the world’s most prestigious wine museum – La Cité du Vin in Bordeaux – after the Malinauskas Government signed a new two-year deal with the iconic French institution.
Attracting more than 3.5 million visitors from across the world since it was established a decade ago, La Cité du Vin delivers immersive showcases of the world’s best wines.
The new Memorandum of Understanding between the South Australian Government and the wine museum was signed on the eve of the Great Wine Capitals Global Network’s International Annual Conference, which is currently underway in Hawke’s Bay, New Zealand.
South Australian winemakers will showcase their wines through tastings in the museum’s Belvedere Room, against a 360-degree panoramic backdrop of Bordeaux. They will also host special events and deliver tasting masterclasses at the museum.
In 2025, La Cité du Vin welcomed nearly 400,000 visitors.
Florence Maffrand, Head of Wine Partnerships & International Patronage, La Cite du Vin, said that since 2016, the mission of the Foundation for wine culture and civilisations has been to share the universal heritage of wine with visitors to La Cité du Vin.
“We want to spark curiosity, encourage discovery and, above all, make visitors want to go further, to continue this journey elsewhere,” she said.
“Our wine partners are at the heart of what we offer; they are truly indispensable. Wines are essential to creating experiences with our audiences: they allow us to deepen our understanding of wine cultures around the world.
“We are delighted to continue this partnership with PIRSA [Department of Primary Industries and Regions South Australia] today, and we look forward to a long and fruitful collaboration.”
Adelaide is firmly established as a Great Wine Capital of the World, alongside Bordeaux in France, Napa Valley in the United States, and Verona in Italy.
Forty South Australian wine producers have been showcased at La Cité du Vin to date, introducing international audiences to the people and stories behind the state’s wine industry.
The collaboration has also enabled a portrait of Munda Wines owner and founder Pauly Vandenbergh to be featured at La Cité du Vin’s international photography exhibition, which is open to the public until the end of the year.
South Australia produces 80 percent of the Australia’s premium wine and 50 percent of all bottled wine.
The sector supports more than 90,000 jobs and includes almost 700 wineries and more than 70,000 hectares of vines.
The Great Wine Capitals Global Network is comprised of 11 world-class wine-producing cities and their surrounding regions, each renowned for their wine and tourism industries.
Members collaborate to share knowledge, exchange expertise and support the growth and sustainability of the global wine and tourism sectors.
Adelaide’s membership is supported through a partnership between the South Australian Government, the South Australian Wine Industry Association and Adelaide University.
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