Brown Brothers – Australia’s number one Prosecco producer – has launched a Limited-Edition Prosecco in aluminium bottles.
“This innovative new release reimagines sparkling wine packaging for modern lifestyles –sustainable, portable and perfect for sharing life’s special moments,” says Brown Family Wine Group, which owns the label.
“It pairs the vibrant, crisp taste of Brown Brothers Prosecco with a forward-thinking format that’s as functional as it is eco-friendly.
“Crafted in the King Valley, where Brown Brothers has been producing premium wines since 1889, the aluminium bottle is made for every occasion.
“Whether it’s a picnic, party or beachside toast, the resealable design offers unmatched portability and freshness, chilling faster than glass and opening up new consumption occasions.”
The aluminium bottle is infinitely recyclable, 40 percent lighter than glass, and saves 400kg per pallet.
“Reusable and durable, it’s a vessel that reflects Brown Brothers’ commitment to a better future,” Brown Family Wine Group says.
Available in 750ml and with eight-colour print capability, the bottle delivers strong shelf presence and talkability, especially during key selling periods like summer and the lead-up to Christmas.
“Importantly, the design eliminates the need for secondary packaging such as labels or sleeves, helping to simplify the recycling process and reduce environmental impact.” the company says.
“Prosecco continues to drive growth in a flat wine market, with +11 percent year-on-year growth and only 30 percent penetration among wine drinkers – highlighting enormous headroom for expansion.
“Brown Brothers Prosecco NV leads the charge as Australia’s #1 Prosecco, and this new format is set to attract more Prosecco lovers than ever before.”
Brown Brothers Prosecco in an aluminium bottle is available now from leading liquor retailers nationally in Australia and New Zealand, and online at brownbrothers.com.au.