$10 million wine tourism program extended

The Federal Government has extended the Wine Tourism and Cellar Door Grants for another three years.

This follows the release of an independent report today revealing the Australian wine industry contributes $51.3 billion to the economy.

The program – valued at $10 million each financial year – allows eligible wine producers to apply for grants of up to $100,000 for their rebatable domestic cellar door sales.

Since its establishment, the program has supported hundreds of wineries and cellar door operations to enhance visitor experiences and showcase the premium wines that underpin our national reputation.

Australian Grape & Wine chief executive Lee McLean said the announcement was “a clear signal” of the Government’s commitment to regional Australia.

“The Wine Tourism and Cellar Door Grants Program is instrumental in helping wineries reinvest in their cellar door experiences, attracting more visitors and strengthening regional economies,” he says.

“Extending this program for another three years provides certainty for producers at a challenging time for our industry.”

Applications for the Wine Tourism and Cellar Door Grant Program are now open.

Photo: Bellwether (SA Tourism Commission).