WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Sorby Adams Wines Ptolemy Eden Valley Pinot Noir 2024 scores 93 points from Mike Bennie in WBM. “Here’s a turnout! Eden Pinot on song. Delivers a good hit of Pinosity; bright cherry, redcurrant, truffle and mint with some gentle woody spice chiming in. Silky tannins with a little sinewy grip. Some flinty mineral notes through the wine. A stoney, dry finish lingers. A nicely put together wine.” $42. @sorbyadamswines @edenvalleysa #PinotNoir #EdenValley #93 ❤️
While our love of tipple shows no signs of waning – with eight in 10 Australians counting themselves as alcohol drinkers – consumer purchasing decisions reflect the growing popularity of mid-strength, low-alcohol and no-alcohol alternatives. Read the full NoLo article in the November/December 2025 edition of WBM – Australia’s Wine Business Magazine.
Soumah Equilibrio Yarra Valley Viognier 2023 scores 94 points from Mike Bennie in WBM. “From Hexham Vineyard in Gruyere. A balanced, aromatic Viognier with apricot, white florals and a subtle honeysuckle accent. The palate finds harmony in gentle silkiness in texture with freshness and yet delivers hallmark generosity of stone fruit flavour. Gentle spice and a mineral line add lift. A modern and refined take on the variety, full of clarity and vitality.” $92. @soumahwines @yarravalleywine #Viognier #balanced #aromatic #harmony #94 🙌❤️
In a parochial power move the wine industry needs right now, the team at McLaren Vale’s The Salopian Inn has announced the restaurant’s drinks menu will be devoted to Australian beverages. Katie Spain reports in the November/December 2025 edition of WBM – Australia’s Wine Business Magazine @salopianinn @katiespainwrites @mclaren_vale
Dandelion Vineyards Wonderland of the Eden Valley Riesling 2024 scores 95 points from Tyson Stelzer in WBM. “Planted in 1912, Colin Kroehn tended his Eden Valley Riesling for 66 of his 86 years. He would have been mighty proud of this vintage, exemplifying the crystalline energy and the varietal precision of Riesling, while lacking nothing in concentration or personality. These old vines have infused heightened power, while cold nights have sustained magnificent acid drive that promises decades of endurance.” $60. @dandelionvineyards @edenvalleysa #Riesling #EdenValley #power #endurance #95
