WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
The wine industry will survive, and we will find ways to make wine ‘interesting’ to a range of consumers,” says Larry Lockshin on the future of the wine industry in the latest edition of WBM. Click the link in our bio to subscribe. #Wine #Future #Australia
Pirie Tasmania Millésime Prestige Blanc de Blancs 2022 scores 93 points from Tyson Stelzer in WBM. “Pirie has long made some of the best value fizz going, and Tom Wallace has been pushing the envelope with still wines, so it’s only fitting that he now do the same with sparkling. This new tier sourced exclusively from the Tamar Valley represents a young, bright and fruity style of elegant lemon and white peach. There’s a distinct exotic edge of star fruit that distinguishes the Tamar from Piper’s River. It concludes with bright Tasmanian acid line and subtle crème pâtissière from two and a half years on lees.” $100. @pirietasmania @winetasmania #young #bright #fruity #93
Curtis Family Wines Battle of Battonage Adelaide Hills Chardonnay 2025 scores 93 points from Mike Bennie in WBM. “This is attractive, well judged and easy to get into. Scents and flavours of fresh nectarine, preserved citrus and faint struck-match notes sit over a sleek, energetic palate that feels dashed with a touch of nougat. A creaminess mid-palate through the finish. Lots of character, a modern expression of Chardonnay executed with aplomb.” $95. @curtisfamilyvineyards @adelaidehillswine #AdelaideHills #chardonnay #attractive #easy #93 ☺️☺️
How did a naughty school kid who blew up toilets end up running a pub with one of the best wine lists in the country? Katie Spain talks to publican Doug Govan from The Victory Hotel about keeping it real in a world that often feels anything but. Read the January/February edition of WBM – Australia’s Wine Business Magazine. @victoryhotel @katiespainwrites #WBM #Wine #Business –celebrating 20 years in family business!
Conte Estate Hunt Road McLaren Vale Cabernet Sauvignon 2022 scores 93 points from Mike Bennie in WBM. “The wine opens with blackcurrant, bay leaf and graphite – the bouquet and palate in accord. These characters sit atop a firm, structured palate of smoky, sinewy tannin and dry spice. There’s power here. A Cabernet of authority and yet relative balance, showing firmness and bold strikes, well judged in its way.” $25. @mclaren_vale #ConteEstate #CabernetSauvignon #balance #frimness #bold
