WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Our March/April cover boy Nick Dugmore has a bit to say. He shares his thoughts on KI Cabernet, the Riverland, meditation, being a father figure, equality, buzz words, team work, regenerative agriculture and Inkwell’s Hacking the Future of Shiraz project. WBM is available in print or digital. Click the link in our bio to subscribe. @stokewines_au @katiespainwrites #wine #KangarooIsland #subscribe
Haselgrove Catkin McLaren Vale Shiraz 2023 scores 93 points from Mike Bennie in WBM. “Deep black ruby colour, looking the part from the get-go. The nose is all kinds of intense with raspberry, cola, dark cherry, ripe plum and dashes of mocha and clove. On the palate it’s rich and full of flavour, but it’s not heavy – there’s a grace to it. The fruit is lush and generous, and woody spice lends both palate staining intensity and some woody structure to the wine. Serious, done well.” $93. @haselgrove_wines @mclaren_vale #Shiraz #McLarenVale #serious #donewell ❤️🙌
Chalmers Felicitas Heathcote 2022 scores 93 points from Mike Bennie in WBM. “A Fiano that spends 23 months on lees, set to sparkling mode. Exciting. It delivers good distinction of the variety in green pear, a bit of waxy texture, faint saline minerality and light, pleasingly bitter nutty inflections. The fizz is fizzy, the energy is high. A frisky, fun and interesting sparkling, very much made well, and worth the entry fee.” $50. @chalmerswine @heathcotewinegrowers #frisky #fun #interesting ☺️🙌
WBM columnist Dan Traucki reports on emerging wine varieties. “Today there are 26 wineries producing Carignan, still mainly a blending material, however the Kimbolton and the Brash Higgins varietal wines are outstanding.” Viva Iberia! @brashhiggins @kimbolton_wines #Wine #Emergingvarieties #carignan #wine
Scarborough Keepers Of The Flame Barrel Selection Hunter Valley Chardonnay 2023 scores 94 points from Mike Bennie. “Scarborough have long held court with Chardonnay lovers, typically producing well balanced yet fuller flavoured wines from the variety. This pulls things back a little; restraint in chalky, minerally charm wrapping up stone fruits, ginger, green apple and touches of preserved lemon and fresh lime. There’s plenty of flavour here, but it’s a little perkier than expected. And in that, a compelling, complex wine.” $100. @scarboroughwines @huntervalley #compelling #complex 🙌
