WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Congratulations Lallemand! Named Supplier of the Year at the 2025 Wine Industry Impact Awards. More info on the WBM website. WBM - Australia’s Wine Business Magazine is proud to have Lallemand as a Partner. 🍷 #windindustry #wine #Lallemand Main photo: Simon Kinley (right) from Lallemand with Tim Siebert from Bentleys SA/NT
Skillogalee D Block Clare Valley Grenache 2024 scores 95 points from Tyson Stelzer in WBM. “From vines of more than 50 years of age at a lofty elevation of 462m, just 50 dozen bottles represent a benchmark Clare Grenache of fragrant lift, fine-boned structure and vibrant elegance. I love the way this cool site elevates the tangy strawberry and raspberry fruits of Grenache and heightens its rose hip aromatics, making for a wine of class and distinction.” $85. @skillogalee @clarevalleywineandgrape #structure #vibrant #elegance #Grenache #ClareValley ❤️
Kaesler The Fave Barossa Valley Grenache 2023 scores 95 points from Tyson Stelzer in WBM. “From the favourite Grenache vineyard of the estate, planted in 1930, this is a vintage that captures the lifted fragrance of a cool season, heightened by the spice of whole bunch fermentation. I love its tangy core of red berries and the fine-grained texture created by careful treatment: wild fermentation, punching down, pumping over and long skin contact. The result takes Kaesler to new heights of eloquence and sophistication.” $60. @kaeslerwine @barossawines #eloquence #sophistication 🙌❤️
For 30 years Richard van Ruth has sold wine, marketed it, moved it, reimagined it, and yes - at times - messed it up. In the latest issue of WBM - Australia’s Wine Business Magazine Richard shares 30 Learnings in 30 Years in the Wine Industry. “Having the best talent in the game can quickly result in dysfunction unless your culture brings the best out in everyone - not just the loudest voices.” @richardvanruth #winebusiness #wineindustry #wine #sales #marketing
Brokenwood Graveyard Vineyard Hunter Valley Shiraz 2023 scores 97 points from Tyson Stelzer in WBM. “From vines now 55 years of age, Graveyard remains a soaring benchmark of the elegant grace and enduring longevity that sets apart Hunter Valley Shiraz. I love the way it delivers depth of black fruits with light-as-air freshness, medium-bodied refinement and lift. Fine-grained mineral tannins and bright acidity mesh on a finish of exceptional length and seamless line.” $500. @brokenwoodwines @huntervalley.wine #elegant #grace #longevity #Shiraz ❤️
