WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Shaw + Smith has released a Gamay - its first new variety for more than 20 years. “At the back of our Balhannah Vineyard.lies a cool, south facing slope with ironstone-rich soils. When we thought about what would thrive in this place, with its free draining soils and long ripening season, Gamay felt like a natural fit.” Story on the WBM site. @shawandsmith #AdelaideHills #wine #wineindustry #Gamay Limited quantities. #run
Hentley Farm The Best Barossa Valley Shiraz 2023 scores 95 points from Mike Bennie in WBM. “Intense and brooding, loaded with dark plummy fruit, dashes of ferrous earth, ironstone and nougat with a dusting of peppery spice. The palate is thickset and muscular. A bold strike of Shiraz with curls of thickset yet structural tannin. Big and bold impact and yet a coolness too. Just so, in its way, and a conspiring of great fruit and astute winemaking.” $97. @hentleyfarm @barossawines #intense #brooding #big #bold #95
Angove Warboys Vineyard McLaren Vale Shiraz 2021 scores 95 points from Mike Bennie in WBM. “A prodigious red wine, boldly striking with lush, plush texture, velvety tannins, dark stewed cherry and ripe blackberries dosed with cedar, old spice cupboard woody spices, new leather and aniseed/liquorice in the mix. It flows with authority, somewhat palate staining and intense but with enough tannin chew to reset the palate with each sip. Muscular, done with aplomb.” $50. @angovewine @mclaren_vale #Angove #McLarenVale #lush #plush #95 ❤️
“Promoting the effort and dedication to quality improvement moves the Australian wine image dial in the right direction.” So says Brian Crosser, who is calling for levy reform in the Australian wine industry. Read the full article in the January/February edition of WBM – Australia’s Wine Business Magazine. #Wine #Industry – Celebrating 20 years of family business!
Longview Adelaide Hills Riesling 2025 scores 94 points from Tyson Stelzer in WBM. “Testimony to the mettle and tireless dedication of the Saturno family, this magnificent Adelaide Hills Riesling shows nothing of the battle scars of the driest and fasted season on record. Low-yielding vines hand harvested high on south- and south-east-facing slopes are due their credit, too. I love its cool purity of kaffir lime and granny smith apple, its fruit concentration and most of all its perfectly ripe, high-energy acidity that graces a long and enduring finish. Bravo.” $32. @longviewvineyard @adelaidehillswine #magnificent #94 ❤️
