WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
McWilliam’s Hanwood Estate Riverina Very Rare Tawny NV scores 95 points from Mike Bennie in WBM. “Luxurious and deeply complex with layers of dried fruit, caramel, toffee apple, roasted nuts and lashings of peppery and sweet spice. The palate is rich and unctuous, sticky and palate staining and yet surprisingly balanced with a lift of clean, fresh alcohol a boon. Inudlgent and opulent stuff, done so very well.” $175. @mcwilliamswines #Riverina #Tawny #luxurious #complex ❤️
In the November/December edition of WBM, Tony Love reports from the Daejeon International Wine Expo in South Korea, saying the large crowds defied all the doom and gloom news we continuously hear about young people drinking less and less alcohol of any kind – wine included. WBM is available in print or digital. Use the link in our bio to sign up. @tloveeeeee #Wine #WBM
Bosward Barossa Valley Shiraz scores 92 points from Tyson Stelzer in WBM. “Reid Bosward (of Kaesler fame) has put his own name to a label for the first time and it’s no surprise that shiraz is the best of his new Barossa range. Maturation in old oak upholds the purity of fruit from three growers in Tanunda and Bethany, set to the bright tang of the cool 2024 season. It’s well composed, finely structured and great value.” $35. @boswardwines @barossawines @mybarossa #Shiraz #BarossaValley #92 ❤️
Wine production exceeded sales in 2024-25, leading to a rise of five percent in national stock levels, according to the Australian Wine Production, Sales and Inventory Report 2025, released by Wine Australia. See the article in the latest edition of WBM
Pirie Tasmania Millésime Prestige Rosé 2023 scores 94 points from Tyson Stelzer in WBM. “This is a beautifully elegant take on Tamar Valley Pinot Noir in a fragrant, young, vibrant and fruit-focused style. Red cherries, ripe strawberries and Turkish delight strike a wonderful balance between flesh and tension, beautifully enlivened by the cool focus of Tasmanian acidity. A juicy rosé, ready to drink now.” $100. @pirietasmania @winetasmania #elegant #fragrant #young #vibrant ❤️
