WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Skillogalee Trevarrick Clare Valley Riesling 2024 scores 94 points from Tyson Stelzer in WBM. “Hailing from the highest contours of the hallowed Skillogalee vineyard around 500m above sea level, the cool 2024 season has given birth to a particularly steely and tightly-clenched Riesling. Taut lemon and lime are sliced with a laser beam of natural acidity, promising an exceedingly long life in the cellar.” $66. @skillogalee @clarevalleywineandgrape #Riesling #ClareValley ❤️
First Ridge Mudgee Barbera 2023 scores 93 points from Mike Bennie in WBM. “This is good times. Bright cherry, cranberry and raspberry aromas and flavours lifted by pretty spice and zippy, blood orange and botanical tang. Ah yes, juicy and vibrant, yet crunches on sour cherry and redcurrant. The bouquet inviting, red fruited, fresh. There’s a crispness to the wine but it manages good depth of flavour too. Pretty quintessential stuff.” $45. @firstridge @mudgeeregion #goodtimes #juicy #vibrant #fresh ❤️🙌
Cullen Wines Kevin John Wilyabrup Chardonnay 2024 scores 96 points from Tyson Stelzer in WBM. “Character, concentration and sheer confidence were heightened in the hottest, driest and earliest harvest in Margaret River history. Blessed with Vanya Cullen’s biodynamic care, these 48-year-old vines rose to the challenge with graceful poise. A core of powerful, spice-driven white peach and fig is accented with pineapple and honeysuckle, equally supported by creamy cashew nut French oak and nicely honed grapefruit-like acid drive. With true grand cru power and persistence reminiscent of Leeuwin Art Series, this is a great Kevin John that will turn heads”. $180. @cullenwines @margaretriver.wine #character #concentration #confidence 👏👏
Soumah Equilibrio Viognier 2023 scores 94 points from Mike Bennie in WBM. “From Hexham Vineyard in Gruyere. A lifted perfume of apricot kernel, ripe peach and jasmine. Palate is plush with stonefruit richness, hints of ginger spice and honeycomb in the weave. Creamy, silken texture carries weight yet finishes bright and fresh. A supple, fragrant expression that balances generosity with poise, showing clarity and charm. Classy.” $92. @soumahwines @yarravalleywine #clarity #charm #classy ❤️
