WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Moss Wood Margaret River Chardonnay 2023 scores 96 points from Mike Bennie. “A superb release of this legendary wine, classic in its feel here with rich stone fruits, nougat sweet-savouriness, a core of briny minerality, just so sweet spice seasoning and a distinct sense of power and yet control. Flavours and scents are found in volume but there’s such a sense of freshness and stony qualities for refreshment. Awesome.” $106. @mosswood @margaretriver.wine #MossWood #MargaretRiver #Wine #Chardonnay #superb #legendary #power #control
WBM columnist Dan Traucki reports on the state of Verdejo in Australia. Not to be confused with Verdelho, which has been around in Australia since 1920. “Verdejo is a ‘newbie’ with the first Australian wines being made only a few years ago.” @trenthamestatewinery @basshamwines @plumeestate #Verdejo #wine #WBM Subscribe to WBM - Australia’s wine industry magazine since 2005. #20years #emergingvarieties #Australia
Grant Nash McLaren Vale Grenache 2023 scores 92 points from Mike Bennie. “I tasted this wine and thought ‘party Grenache!’, a kind of easy drinking style, rich enough, plush enough, juicy, fresh, could be chilled, does all the red berry fruitiness, a touch of drying rose hip tea character and a twist of amaro-like bitterness as a pleasing finish. It’s not complicated, but it isn’t elementary, a nice middle ground for pleasure zone stuff like this.” $40. @grantnashwines @mclaren_vale #GrantNash #McLarenVale #party #Grenache #juicy #fresh ❤️❤️
Brokenwood Wines Wade Block 2 Vineyard McLaren Vale Shiraz 2022 scores 95 points from Mike Bennie. “Since Wade Block has been added to the Shiraz roster of Brokenwood we’ve seen an impressive run of high quality, rich, regional wines. This pulls back some of the plushness and finds a more slimline tannin profile shaping blackberry, black forest cake, raspberry liquorice fruit characters with a dusting of mahogany and clove wood influence neatly injected. Great harmony in all this, a fine wine.” $75. @brokenwoodwines @mclaren_vale #Shiraz #great #harmony ❤️
WBM columnist Dan Traucki reports on the state of Pecorino in Australia. Not the cheese, the wine. “While it is super early days for Pecorino in Australia, I will go out on a limb and predict a very bright future for this superb native Italian white variety.” @mitolowines @paracombewines @matriarchandrogue @lakebreezewines @thelittlewineco #Pecorino #wine #WBM Subscribe to WBM - Australia’s wine industry magazine since 2005. #20years #emergingvarieties #Australia
