WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
“The more I experience the Canadian and the entire North American market, the more I see overcoming logistical challenges as being fundamental to our success,” says David Lemire MW who recently toured Canada and came back with some new insights into the opportunity for Australian winemakers. Read about it in the recent edition of WBM – Australia’s Wine Business Magazine. Available in print or digital using the link in our bio. #WBM #Canada #WineMarket #Exports @dlemiremw
R. Paulazzo Hilltops Reserve Shiraz 2023 scores 93 points from Mike Bennie in WBM. “A wonderful interpretation of Shiraz that leans perhaps a little into Syrah territory, as Hilltops Shiraz can do at times. Perfumed, spicy, slick and slippery in texture, good inward concentration and a touch of depth, but red fruited, a bit earthy, some truffle notes and sweet spice seasoned judiciously into the mix. An elegant red. Splendid.” $45. @rpaulazzo @hilltopsregion #wonderful #elegant #splendid #93 🍷🙌
Curtis Family Winery Pasha McLaren Vale Shiraz 2021 scores 94 points from Mike Bennie in WBM. “Classic McLaren Vale lines of turned earth, dark plummy fruit, lift of raspberry and red cherry amongst that, a cool, bright acid profile and some pulverised slate tannin to shape it all. Sitting towards medium weight though perhaps a bit fuller, there’s good harmony in all the fruit, spice, acid and savoury elements. Delivers a great experience, and a premium one.” $100 @curtisfamilyvineyards @mclaren_vale #Shiraz #good #harmony #94 🍷🍷
WBM’s May/June cover boy never thought he would be where he is today, producing a leading wine brand in the Barossa Valley with more than 30,000 people on his waiting list. Find out how he does it in WBM – Australia’s Wine Business Magazine. #Wine #Coverboy #BarossaValley #Barossa @fraser_mckinley @mybarossa
Hare’s Chase St Melangell The Patron Saint of Hares Cabernet Sauvignon 2022 scores 93 points from Mike Bennie in WBM. “Quite the charismatic Cabernet here. Also quite the dense and rich style. Lots of mulberry and blueberry with a wrap of mocha and drinking chocolate powder, touches of mint, sage leaf and clove with a drawl of cedar and pencil shavings anchoring in oak maturation and seasoning. Layered, intense, full. A powerhouse example.” $45. @info_hareschase @barossawines #charismatic #dense #rich #layered #intense #full #93 👏👏
