WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Curtis Family Wines Claudius McLaren Vale Cabernet Sauvignon 2021 scores 95 points from Mike Bennie in WBM. “Ripe cassis, dark plum, black olive, panforte and cedar open the wine and reflect well in a broad yet structured palate. Tannins are full and thick yet well-managed with tangy acidity keeping things upright and fresh. A Very Serious Cabernet of power and yet a sense of grace.” $500. @curtisfamilyvineyards @mclaren_vale #CabernetSauvignon #power #grace #95 🙌🙌
Mount Langi Ghiran Grampians Mast Shiraz 2022 scores 96 points from Tyson Stelzer in WBM. “Such was the extended ripening of the cool 2022 season that harvest pushed all the way into May. I love the effortless refinement and harmony that this brings, setting a brightness and a detail to its blackberry, blueberry and satsuma plum fruit, with all the depth of fresh liquorice straps. Bright acidity and beautifully fine tannins unite to confirm one of the greatest and most enduring under this label to date.” $100. @mtlangighiran @grampianswine #Shiraz #Grampians #effortless #refinement #harmony 🍷👏
Zema Estate Coonawarra Cabernet Sauvignon 2021 scores 95 points from Tyson Stelzer in WBM. “This is hands-down the finest estate Cabernet I have ever tasted from Zema, and I challenge you to find a greater and more enduring rendition of this grape for the price (under $30 even at full price). It’s got all the red- and blackcurrants, cassis and tobacco leaf you’d expect in Coonawarra with bright acidity and fine-grained tannins directing a finish that just keeps going.” $30. @zemaestate @coonawarra_wine #Cabernet #Sauvignon #Zema #Coonawarra ❤️🙌
“We’re proud of our history, and reaching 80 years is a significant milestone; it definitely is a time to reflect,” says Bill Calabria in WBM – Australia’s Wine Business Magazine. @calabriafamilywines
Lenton Brae Wilyabrup Chardonnay 2024 scores 94 points from Mike Bennie in WBM. “A refined, elegant and lighter-weight Chardonnay offering up delicate scents and flavours of stone fruit, citrus zest, just-ripe pineapple, sea spray and gentle nougat characters. The palate shows lacy, glossy texture with bright acidity underpinning its lighter flavour profile. It’s a shy wine, but refreshing and cool as is expected from the vintage.” $65. @lentonbraewine #lacy #glossy #bright #Chardonnay
