WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
estate The Lone Goose Barossa Valley Shiraz Viognier 2021 scores 95 points from Mike Bennie in WBM. “A mellow, rich and ripe style done in a higher class, regional style. Violet, plum and dark cherry perfume, lifted by exotic spice and a hint of stone fruit and coconut. Supple, silky and super glossy, black fruits woven with florals and savoury cedar. Fine, brushed velvet tannins give shape. There’s a slickness overall to this wine, in form and feel. Generosity and finesse.” $90. @schubertwines @barossawines @mybarossa #mellow #rich #ripe 🙌
Gundog Estate Rare Game Hunter Valley Shiraz 2023 scores 94 points from Mike Bennie in WBM. “Good form here. Perfume of blackberry, plum and violet with pepper, cedar and graphite undertones. The palate is plush, medium bodied and layered with dark fruits, olive tapenade and smoky spice. Tannins are firm yet velvety, acidity bright. Depth and savoury complexity lead to a long, trailing, spicy finish. Gosh, this drinks well.” $80. @gundogestate @huntervalley.wine #GunDog #HunterValley #depth #complexity ❤️
Voyager Estate Margaret River Chardonnay 2024 scores 95 points from Mike Bennie in WBM. “This is fine wine territory from hello. Scents of white peach, grapefruit and nectarine interlace with cashew, nougat and a flicker of struck match. The palate is powerful yet elegant, layered with more stonefruit offset with creamy lees and nutty savouriness. A silken, concentrated texture drives long, with fine acidity keeping the wine tight, precise and refreshing. Yep.” $70. @voyagerestate @margaretriver.wine #powerful #elegant #precise #refreshing ❤️
Hutton Vale Farm Single Vineyard Shiraz 2021 scores 95 points from Mike Bennie in WBM. “All the class. Aromas of blackberry, plum and blueberry with pepper, clove and smoky spice in tow. The palate runs a similar line of notes, feels plush and concentrated, dark and dense with smooth tannin and a cool, spicy finish. A very serious, layered shiraz with intensity, balance and a savourines in a harmonious flow. So satisfying.” $95. @huttonvalefarm @edenvalleysa #HuttonVale #EdenValley #class #intensity #balance #Wine 🙌
Schubert Estate Goose-Yard Block Barossa Valley Shiraz 2021 scores 95 points in WBM. “Ultra serious. Brooding aromas of blackberry, plum and blueberry with cedar, cocoa and graphite. This is powerful, layered with dense dark fruits, mocha and earthy spice. Firm yet wide, grainy tannins provide structure. Powerhouse stuff, the wine is full-bodied, concentrated and polished with lip-smacking ripeness and richness well judged overall.” $150. @schubertwines @mybarossa @barossawines #powerhouse #ripeness #richness #BarossaValley 🙌
