WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
The July/August 2025 edition of WBM – Australia’s Wine Business Magazine, reports on Wine Australia’s latest export report. The news from America is not so great. Available to buy in print or digital. #America #Exports #Wine #Australia
De Bortoli PHI Yarra Valley Chardonnay 2021 scores 93 points from Tyson Stelzer in WBM. “In the cool Upper Yarra, the Lusatia Park Vineyard has long been one of De Bortoli’s most elegant sources of Chardonnay. The cool 2021 season has blessed it with tension and refinement, riding a line of grapefruit and lemon, gently supported by subtle, high class French oak.” $34. @debortoliwines @yarravalleywine #Chardonnay #tension #refinement #highclass #93
Clonakilla Canberra District Viognier Nouveau 2025 scores 93 points from Mike Bennie in WBM. “Viognier Nouveau is often a wine to reach to and drink as a yardstick of a season, with 2025 all the talk is about abundant fruit character, pure acidity and finesse of the resulting wines. No skewing from that statement here, this ginger-laced, mineral-charged Viognier delivers just-ripe apricot, green apple, nashi pear and brine in a very uplifting and thirst-quenching style.” $35. @clonakillawines @canberrawines #pure #acidity #finesse #uplifting #CanberraDistrict #Wine ❤️
Freeman Altura Vineyard Hilltops Sangiovese 2023 scores 93 points from Mike Bennie in WBM. “This sits in the medium weight zone, and shaped with fine sandy tannins that lace through a core of wild raspberry, tart cherry and blood orange amaro fruit character. There’s surprising depth in fruit profile and more character in tow from cinnamon spice, leafy elements, a touch of eucalyptus and a good shake of the black pepper grinder too. A gravelly, savoury nuance to the wine. Very nice.” $40. @hilltopswineregion #Freemans #Wine #Hilltops 🙌
Navigating change in the Australian wine sector was the theme of Tim Mableson’s presentation at the 19th Australian Wine Industry Technical Conference. “Easier said than done,” says Mableson, national wine advisory lead at KMPG Australia. Read the full article in the latest edition of WBM – Australia’s Wine Business Magazine.
