WBM – Australia’s Wine Business Magazine is one of the great wine industry publications.
The bimonthly magazine is owned by Madigan Media and based in the little wine town of Balhannah in the Adelaide Hills.
In 2012 UK company Wine Intelligence named the owner, Anthony Madigan, as one of 30 wine industry leaders who had made a significant contribution to the global wine business over the previous 10 years.
Launched in Adelaide in 2005, this beautiful, critically acclaimed magazine covers a range of topics including winemaking, viticulture, sales, marketing, communication, exports, finance, cellar doors, mental health, R&D, tax and direct-to-consumer wine sales.
Our growing audience includes winemakers, grapegrowers, viticulturists, winery owners, winery managers, wine marketers, CEOs, wine industry professionals and the wine trade.
Our newsletter The Week That Was has a cult following. Subscribe today!
To subscribe to the print edition of WBM click here.
To download a single digital issue of WBM click here.
WBM is known for quality content. The articles are written and edited by professionals. We leave the fluff and advertorials to others.
Our talented writers include Katie Spain, Bec Weatherill, Howard Duncan, Tash Stoodley, David LeMire MW, Anthony Madigan, Dan Traucki and Larry Lockshin.
Leading wine critics Mike Bennie and Tyson Stelzer review 100 outstanding wines for each edition of WBM.
Australia’s best oak suppliers, label printers, closure manufacturers, grape harvester businesses, packaging suppliers, IT services and graphic designers advertise in WBM because it works.
And because being in a dynamic magazine reflects well on their business.
If you have a question about advertising, editorial or subscriptions please click here.
• To request a WBM Media Kit click here.
PUT YOUR PRODUCTS AND SERVICES IN FRONT OF THE MOST POWERFUL PEOPLE IN THE AUSTRALIAN WINE INDUSTRY
Australia’s most respected wine industry suppliers all advertise in WBM – Australia’s Wine Business Magazine
• ADS IN WBM WORK
• Australia’s leading and most authoritative wine industry magazine for 18 years.
• Proudly South Australian family owned and operated. Low overheads allows us to keep advertising prices fair.
• Some advertisers have been with us for 16 years!
• WBM is written by leading experts in the industry – it is read from cover to cover. We leave the fluff to others.
• HITS THE TARGET
• Advertise your products and services to your customers and potential customers.
• Saturation coverage in the Australian wine industry. More copies printed than any other Australian wine industry magazine. And printed in Mile End, Adelaide.
• Read by all the people who make decisions on big-ticket items like oak, closures, bottles, label design, IT, printing, tanks and presses.
• WINNER WINNER
• WBM is beautifully presented by leading Adelaide designer Naomi Giatas – having your brand in such a stunning magazine reflects well on your business.
• The magazine is far too good to throw away – you will see it in the libraries of all good wineries, giving your brand a long shelf life.
• Advertise in WBM for a very fair price. Get more leads, make more money.
• DIGITAL DOMINANCE
• We dominate print and digital in the Australian wine industry.
• More than 25,000 social media followers across Twitter, Facebook, Instagram and LinkedIn – no other wine industry publisher comes close to that.
• Home of The Week That Was – the most popular newsletter in Australian wine. It’s written from start to finish – not thrown together using others’ content.
WBM ADVERTISING PARTNERS
WBM ADVERTISERS
WE SUPPORT
We support a range of community wine events including the Women in Wine Awards, The Barossa Cellar, The Young Gun of Wine Awards and the WISA Wine Industry Impact Awards!
Yalumba The Octavius Old Vine Barossa Shiraz 2018 scores 96 points from Tyson Stelzer. “The density and magnitude of Barossa Shiraz is fuelled by the generous 2018 season, toned and controlled exactingly by the refined approach of Yalumba and the talent of Kevin Glastonbury. A powerful core of blackberry, satsuma plum and liquorice projects impressive definition and life, confidently supported by the dark chocolate influence of French and American oak barrels. Fine tannins provide spine and structure to a long and linear finish.” $150. @yalumbawine @barossawines #Yalumba #BarossaValley #AustralianWine #toned #controlled #powerful ❤️
Seppeltsfield 100 Year Old Para Vintage Tawny 1925 unveiled. Yours for $1,800 for 100ml. It’s 100 points from Andrew Caillard MW. “A living wonder of the wine world.” Full story on the WBM website. @seppeltsfield @barossawines #Barossa #Seppeltsfield #tawny #100points #wine #darkchocolate #hazelnuts #bloodorange
Stefano Lubiana Wines Tasmania Blanc de Blanc 2016 scores 96 points from Mike Bennie. “Stefano Lubiana’s sparkling wine credentials have hit the spotlight, this a layered, savoury-leaning, patisserie, brioche and nougat-led wine with a core of ultra briny, crystalline, minerally acidity. Bubbles are vigorous and persistent, the wine rich in texture yet vividly fresh. The maturity of the wine shows as complexity. A vintage fizz of great visceral pleasure, and detail in its varied elements of fruit, spice and mineral charm.” $80. @stefanolubianawines @winetasmania #BlancdeBlanc #Wine #layered #fresh #maturity #complexity 🙌❤️
Lucy Etheridge from Yarrawalla vineyard in the Yarra Valley is on the cover of the Australian wine industry’s publication, WBM - Australia’s Wine Business Magazine. “I wish there was more of an ecosystem in wine. Growers are really important. They’re clever people who manage to change things on a dime to bring millions of dollars’ worth of fruit to our wine sector.” Words by @katiespainwrites Photos by Mike Emmett. Design by @naomigiatasdesign Marketing by @jessmadigann @yarrawalla_vineyard @yarravalleywine @viticulture_australia #grapegrowing #viticulture #wine #wineindustry #WBM #family #YarraValley #Yarrawalla Available in both print and digital format. Subscribe now.
Introducing Bird in Hand’s three new Tasmanian wines – Tasmanian Series Riesling 2024 ($35), Tasmanian Series Nouveau Pinot Noir 2024 ($35) and Tasmanian Reserve Series Pinot Noir 2024 ($50). Smart packaging too! @birdinhandwine
