Winemaker Natalie Fryar is committed to the representation of Tasmanian wine domestically and globally.
“It can’t all be $20 ‘insert brand name here’,” she says.
“It’s got to represent what we actually do here, and that means it’s incumbent on us to try and get our wines into the hands of people globally, that they get a story and a vision about Tassie and go, ‘Ah, this is what’s going on’.
“We felt that very much in New York when we went just before Covid.”
Her wines are framed around stellar fruit first, then building complexity and depth to support that.
“It’s about capturing the pristine fruit power and elegance of Tasmania – to capture something magical about this place and share it,” she says.
“Every bit of data around people’s drinking habits is they’re drinking less volume and more quality.
“That’s actually the pitch: quality and relatability, as in a story that actually means something and you can feel a connection with.”
Mention mentors and she leans away from the term.
“Mentors have become quite formalised in our culture, and I find it a bit odd,” she says.
“It should be about communicating together as equals because everyone brings different knowledge and experience.”
Especially in sparkling wine.
“I have a very big belief in collegiality,” she says.
“I’m very collegial with Andrew Pirie and Ed Carr.”
Read Katie Spain’s full eight-page feature story in WBM – Australia’s Wine Business Magazine. Now available in print or digital.
Photos: Monika Kulon.
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