DESIGN CLINIC
John Jewell Design invests in understanding trends.
“We don’t consider it a nicety, it’s a necessity,” John Jewell says.
“We research, we travel, we observe and we process all this knowledge to deliver designs for our clients that reflect emerging market needs.”
Trends in wine label design – as in any design-driven industry – tend to be cyclical, with labels that may have been popular a decade ago suddenly enjoying a revival among the masses.
“We’ve seen this recently with typographic labels and the art is in knowing how to rework these designs for a market that is split between those who nostalgically remember the first incarnation, and those who are experiencing this trend for the first time,” John says.
“We also appreciate how imperative it is to constantly develop as an industry. To evoke real, meaningful change that continues to attract and captivate customers, we need to keep pushing the envelope for what is possible. We are continually experimenting with designs, techniques and processes to develop packaging concepts that have never been done before.
“Customers are constantly changing and evolving. As an industry, we need to keep evolving too. At John Jewell Design we’re making a contribution to this evolution. One label at a time.”
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