In this Q&A from WBM – Australia’s Wine Business Magazine, Riedel Australia managing director Mark Baulderstone talks about the importance of quality wine glasses.
What sets Riedel wine glasses apart from a generic wine glass?
The success of the Riedel brand is rooted in the understanding that all wine varieties deserve a glass designed to accentuate their unique characteristics. Our Grape Varietal Specific approach results from decades of sensory workshops, with help from the world’s best palates, where each glass undergoes extensive testing to highlight aromatic expression, flavour, texture and balance.
We don’t subscribe to the philosophy that “near enough is good enough”; we believe wine drinkers should enjoy every bottle at its best, and that’s in a Riedel glass.
Why should a venue invest in Riedel glassware?
Wine glasses are far more than aesthetics on a table – they are powerful sales tools for restaurants, wineries and bars. The shape of a glass determines how its aromas are released and subsequently enjoyed, how wine flows, and the length and texture of the wine on the palate.
With a Riedel glass, our ‘form follows function’ approach allows the wine to express its true character, just as the winemaker intended. When a venue pairs the proper Riedel glass with the right wine, it enhances not only the tasting experience but also the wine’s perceived value, helping to drive sales.
How does a Riedel glass help sell wine?
If you serve an oaked Chardonnay in the wrong glass, its creamy texture may taste flat or woody. But serve it in the correct shape, and it comes alive: balanced, expressive and irresistibly drinkable. We know this for a fact – we’ve built a 270-year-strong business on this philosophy.
When wine tastes better, guests enjoy more, drink faster and are far more likely to order another glass or bottle. Our research has even shown us that this relationship between wine and glass can impact the food pairing. Riedel glassware transforms a tasting into an experience, and that experience sells wine.
• If you would like to see how Riedel glasses work, please email Riedel at marketing@rsnaustralia.com.au so a representative can call on you.
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