Yalumba has launched its Homefullness Grenache in collaboration with Forage Built to raise funds to help combat homelessness.
Fifty percent from each pack sold will go to Forage Built, with the aim of raising $90,000 to fund the build of one Forage Built Calyx – a transportable, eco-friendly space for someone to call their own, store belongings and sleep safely.
The first Calyx pod prototype was unveiled at Tasting Australia, sparking feedback and conversation around homelessness. The design of the pod has been in consultation with those who it is intended for, with little luxuries that others take for granted.
Yalumba marketing manager Jacinta Gibson says the challenges faced by the hospitality industry over the past year have been unprecedented.
Statistics show that 272,816 people in the industry were laid off during 2020 and the figures continue to rise following the end of Job Keeper.
Many people are now experiencing homelessness for the first time.
“We have had a longstanding relationship with Scott and Justin at Forage Supply Co., as well as a long term partnership with the Hutt St Centre,” Jacinta says.
“When we heard about the Forage Built initiative, we were excited to get on board and help raise the necessary funds.”
Forage Built’s mission is to build a community of modular housing, where people can begin to safely connect with others, access support and services and eventually find their way back into permanent housing.
Scott Rogasch from Forage Built said he was thrilled to have Yalumba supporting the initiative, and the partnership with Tasting Australia was a natural fit to help spread the word.
“We are working with SA businesses to create small cohort villages in areas of need, providing the necessary support to transition people out of homelessness,” Scott says.
“Housing alone is not a sufficient solution to break the devastating cycle of homelessness that many people experience.
“Forage Built takes a more integrated approach, bringing together housing solutions, community support programs, volunteers, private and public funding and meaningful work opportunities to help solve an increasing problem in Australia.”
The Label design for Homefullness Grenache was donated by Frame Creative and label printing supported by CCL.
Yalumba x Forage Built Homefullness Grenache 2017 packs of 12 bottles are available to purchase from the Yalumba website and Wine Room for $120.
The wine is a juicy, light-bodied Barossa Grenache with notes of crunchy red apple, pomegranate and cracked green peppercorn.
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