Penfolds has joined the 2026 Formula 1 Qatar Airways Australian Grand Prix as an event supporter.
Across the four days at Albert Park Grand Prix Circuit in March 5-8, a selection of Penfolds wines will be served in premium hospitality venues including in the American Express Lounge.
Guests will also enjoy a curated Penfolds restaurant pairing and an elevated VIP Grange experience designed to celebrate Penfolds’ most renowned wine.
The partnership arrives at a milestone moment for the brand, as Penfolds celebrates 75 years of Grange in 2026.
Penfolds chief marketing officer Kristy Keyte said, “The Formula 1 Australian Grand Prix offers an extraordinary platform to share our wines, celebrate 75 years of Grange, and mark moments with wine lovers and F1 fans in Australia and those visiting from around the globe.”
Australian Grand Prix Corporation chief commercial officer Emma Pinwill said, “Penfolds will help us deliver a world‑class hospitality experience by showcasing their exceptional wines at the Formula 1 Qatar Airways Australian Grand Prix 2026.
“Sharing our vision to create unforgettable moments, Penfolds presence will contribute to an elevated and memorable experience for guests.”
In addition to the premium hospitality offering, a broader selection of wines from the Treasury Wine Estates Victorian portfolio will be available in select hospitality facilities across general admission areas.
Photo: Friend of Penfolds Eleanor Baillieu. Credit: Alex Coppel.
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