WBM Jan / Feb 2018

In the January / February 2018 issue of Wine Business Magazine:

Pyramid Power

Maslow’s Hierarchy of Needs is a theory in phychology proposed by Abraham Maslow in 1943. David LeMire MW puts a wine industry spin on it.

An hour with Brian Croser

Meet the man who has done everything and won everything – Brian Croser, the legend of the Piccadilly Valley. Nick Ryan reports.

Grapes from the sky

Nick Bulleid took the high road to Yunnan Province in China to taste the local product.

US: How sweet it is

Americans love their sugar. So it follows that many of them also like sweet wines. Words by Peter Bailey.

The mad rush to China

Trying to crack China or any other market? You need time and multiple visits to a new market to really understand the direction you should take and to match those needs with partners who can help you achieve them. Larry Lockshin reports.

Wine Clubs

Want a successful wine club? Focus your efforts on the needs of your customer. We can learn a lot from America, according to Robin Shaw and Sandra Hess.

Saving the rhino

Nick Ryan gave up the booze in January. ‘Rhino’ says his liver – and Instagram were just two of the beneficiaries of a sober four weeks.

Cathy Gadd

Cathy Gadd says that wine events are the new black. It’s nothing short of a revolution and it’s so exciting for the Australian wine industry.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 100 Australian wines: including wines from Yalumba, Jacob’s Creek, Wantirna Estate and more.