WBM March / April 2021

In the March / April 2021 issue of Wine Business Magazine:

After China: what are we building of value?

It’s a pitty about China. We had built something of real value there. It’s worth reflecting on what we are doing to build lasting value in brands, relationships and markets. By David LeMire MW.

An hour with D’arry Osborn

Industry treasure d’Arry Osborn reflects on the building of a beautiful brand – and on the good times and bad along d’Arenberg’s incredible journey. By Katie Spain.

Clearing the air on smoke taint

When a bushfire impacts your vineyard, the decision to harvest and make wine is not just a technical and financial challenge, it’s an emotional roller coaster as well. By Tony Love.

Copywriting for social media

‘If you’ve ever posted words on a social media platform, congratulations! You’re a copywriter. And if you’re doing it consistently for a brand or business, you’re officially a social marketer’. Tash Stoodley reports on marketing and communication.

Unbottling 60 years of wisdom

Highly decorated Adelaide Hills winemaker Tim Knappstein reflects on 10 observations about the wine community after 60 vintages in a row.

Getting the most out of your brand portfolio packaging

It is important to use the same key distinctive assets on all branding to help build stronger memory links that then lead to increased mental availability. Larry Lockshin reports.

Have we hit peak wine?

In the decades to come wineries will compete for a smaller number of local wine consumers as the older demographics first reduces consumption and then exits the category. Writes Angus Hughson.

Walk beside me and be my friend

Winemaker Andrew Seppelt really struggled after a traumatic experience, but he’s back on track thanks to a little help from his friends.

Trade reviews

Mike Bennie and Tyson Stelzer review and score 100 Australian wines: including wines from Berton Vineyard, Krondorf, Auld Family Wines and more.

You can’t keep a good industry down

Considering what we have been through, the Australian wine industry is surprisingly philosophical. The general mood is that we’re just getting on with it. By Howard Duncan.