WBM March / April 2024

In the March / April 2024 issue of Wine Business Magazine:

Reunited

And it feels so good. It’s one of those ‘where were you when?’ moments. Where were you on Thursday 28 March when you heard the news about China lifting the tariffs?

A Place at the Table – David Lemire MW

The economy is struggling and it’s been a tough time for Australian wine. We need to fight for our place at the table. And we can thrive if we’re up for the challenge.

An hour with Jess Hill-Smith

Jess Hill-Smith, 35, has age on her mind. She believes the future of fine Australian wine is bright, as long as we don’t lose sight of the beauty of ageing.

Signature Stories – Tim White

Tim White traces the history of Yalumba 1984 ‘Signatory’ John Gillespie. It starts in a supermarket and ends with Tim revealing he is a lifelong Yalumba fan.

There is no recipe for success

‘Its always puzzled me how wineries will spend money on viticulture and oenology assistance and then assume they can do the business and marketing themselves’ reports Emeritus Professor Larry Lockshin on marketing guidelines.

Measuring what matters

By focusing on a few key metrics, you can gain invaluable insights to streamline your activity and get the biggest bang for your marketing buck.

Love the ones you’re with

Getting hyper-personal with every customer in low-cost, thoughtful ways is a smart marketing strategy. Why not try something that might give your existing customers goosebumps? Troy Forrest reports.

People, Planet and Profit

Australian Vintage has established itself as a pathfinder and inspirational leader in social and environmental performance. Howard Duncan explains why B Corp certification matters.

Viva Verdelho

With so much negativity in the Australian wine industry lately, Tulloch has had very positive trading on their Verdelho.

Trade Reviews:

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Attwoods, Mmad, Brown Brothers and more.