WBM March / April 2025 Digital

In the March / April 2025 issue of WBM – Australia’s Wine Business Magazine:

Grange La Chapelle. Or is it La Chapelle Grange?

Peter Gago is very impressive. Eloquent, knowledgeable, with a shining intelligence that he uses to impress and engage rather than intimidate, says David LeMire. 

Digital marketing traps to avoid

Wineries are showing up, posting on social media, running email campaigns and updating their websites. But too many are making small but costly marketing mistakes. Tash Stoodley has some handy hints for you.

An Hour With Nick Dugmore

For more than a decade, winemaker Nick Dugmore burned the midnight oil to put Kangaroo Island on the map. When illness stopped him in his tracks, ‘Duggie’ emerged with a change in purpose. Katie Spain has the story

The future of wine

Consumers aren’t rejecting wine, but they are redefining how it fits into their lives. The wineries that understand this and act now will thrive. Matt Deller MW reports.

Helping winemakers to pinch the gap

Family-owned South Australian print company, OBH Labels has a mutual understanding of the dedication it takes to bring a business to life each day.

On with the (shit) show

Howard Duncan says that the way we are today will not sustain the wine business as we’ve known it and know it. The fasten seat belt sign is now on.

Might as well jump

Yellow Tail ­­­­­– one of the most successful brands in the history of Australian wine a ­­– has leapt into the future with a brand refresh.

The art of being noticed

Emeritus professor Larry Lockshin provides an insight on how good marketing can help grow your wine brand.

Iberian invasion

Dan Traucki reports on the growing popularity of Carignan, with 26 wineries including Kimbolton and Brash Higgins producing the Spanish variety.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Penfolds, Vasse Felix, Skillogalee and more.