Fourteen South Australian wine brands will be showcased in Canada this month in a series of ‘pop-up shop’ activations in stores across Ontario.
The partnership with the Liquor Control Board of Ontario (LCBO) is supported by the South Australian Department of State Development.
It feature 15 in-store tastings over four weeks to drive sales and awareness for South Australia’s premium wine.
The promotion comes as Canada removes US alcohol including wine from its shelves in response to tariffs introduced by America on Canadian steel and aluminium.
SA Trade Minister Joe Szakacs said, “Our state’s exports to Canada have seen tremendous growth over the last 12 months.
“With the growing global instability in trade, led by the re-emergence of tariffs, the South Australian Government is redoubling its efforts to support diversifying and growing broad markets.
“This program, backed by Australia’s strong trade relationship with Canada, is creating more opportunities for our wine producers.
“Countries like Canada are calling out for South Australia’s premium world-class wine and this government is committed to supporting businesses that want to connect across the globe.”
The South Australian brands include Chalk Hill, Dandelion, Mitolo, Two Hands, Taylors, Angove, Yalumba, Bec Hardy Wines, Monterra, Penfolds, Thorn Clarke, Zonte’s Footstep, Kilikanoon and Small Gully.
As Canada’s most populous province, Ontario is a key market for South Australian wine producers looking to grow their presence in North America.
LCBO is a government-run enterprise responsible for the wholesale and retail sale of wine, beer, cider and spirits in the province.
With more than 680 retail stores and importing over 32,000 products from over 79 countries, LCBO is one of the largest retailers and wholesalers of beverage alcohol in the world.
According to ABS data, Canada is South Australia’s fifth-largest destination market for wine exports, valued at $105.2 million in the year to January 2025.
In the same period, South Australia’s overall merchandise exports to Canada have grown by 67.3 percent to $710.6 million.
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