Tasmanian wine producers have hosted an inaugural masterclass for Singaporean wine trade and media.
Eleven of the island’s wine producers were represented at the tasting with five attending in person.
Wine Tasmania CEO Sheralee Davies said that Singapore had been identified through a robust global research project as one of the key markets offering the greatest potential for Tasmanian wine.
“Singaporeans value high quality and provenance and particularly appreciate Chardonnay and Pinot Noir,” she said.
“Tasmania’s exceptional and small-scale wines are a great fit for this sophisticated market.
“We were thrilled with the interest in Tasmanian wines – the masterclass and tasting were fully subscribed by the country’s top wine trade and media representatives.”
Supported by the Tasmanian Government, 34 wines were showcased to these appreciative guests, many of which signalled their intent to subsequently purchase wines.
Accompanied by Sheralee Davies and Cat Carey of Wine Tasmania, participating wine producers included: Delamere, Domaine A/Moorilla, Ghost Rock, Glaetzer Dixon Family Winemakers, Holm Oak, House of Arras, Mewstone, Pressing Matters/Ossa, Small Wonder, Spring Vale and Stargazer.
The masterclass was hosted by Mr Benjamin Hasko MS MW, a highly respected member of the Singaporean wine trade.
“There’s a strong connection between Singapore and Australia, with Australian wine being one of the key suppliers to Singapore, particularly on the premium end of the market,” Benjamin said.
“Tasmania offers a compelling option to Singaporean wine consumers.
“The production is limited, but the quality is exceptionally high, featuring world-class examples of Chardonnay and Pinot Noir.
“The story is compelling, with the picturesque Tasmanian landscape adding to the proposition.
“Finally, Tasmania’s focus on Chardonnay and Pinot Noir offers buyers an attractive alternative to the increasingly expensive wines from traditional wine-producing regions.”
Participating winemaker/director of Delamere Vineyards Fran Austin said, “We were thrilled to be part of this initiative to introduce Tasmanian wines to Singapore.
“This is a sophisticated high-end market with discerning, knowledgeable consumers – and the event hit all the right notes: stunning venue, a perfectly curated tasting experience and an ideal guest list for meaningful engagement.
“We’ve been thoroughly charmed by this small but remarkable island state, and we’ll definitely be returning.
“We suspect the sentiment has been reciprocated.”
Following the event in Singapore, Wine Tasmania will host six to eight Singaporean wine trade representatives in Tasmania in January 2026.
Wine Tasmania will also be holding a similar masterclass and tasting event in Seoul, with the Republic of Korea identified as the other export market offering the greatest potential for Tasmanian wine.
“With Tasmania’s wine production projected to quadruple by 2040, growing our international presence from the current five percent to 10 to 15 percent is a key priority,” Sheralee said.
“Not only does this assist with market diversification, it also allows Tasmanian wine to be seen alongside its counterparts from the world’s other premium, cool climate wine regions.
“The support of the Tasmanian Government to assist this export market development program is greatly appreciated.”
Photos: Colossal Pro Photography & Wine Tasmania.
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