Larry Lockshin, Author at WBM Online

Marketing News Selling Wine

Survival techniques for Australian wineries

Let’s start the new year with long-term prognostications about the future of wine, including Australian.…

Larry LockshinWednesday 26 June 2024

Climate Change Marketing News Packaging Selling Wine

Climate Change And Marketing: Big Job Ahead

Electric tractors and solar panels will only do so much to reduce our carbon footprint…

Larry LockshinTuesday 31 March 2020

Cellar Door China Marketing Selling Wine

Foreign Visitors to Cellar Door Can be a Source of Revenue After They Return Home

Everyone in the wine industry knows that visitors to cellar door are the most profitable…

Larry LockshinTuesday 21 January 2020

Marketing

Larry Lockshin: The secret to great packaging in the wine industry

I have recently taught a couple of seminars on packaging and also presented at the…

Larry LockshinMonday 1 April 2019

Marketing Packaging Selling Wine

Focusing Solely on Your Loyal Buyers is No Way to Grow a Wine Brand

Most wineries would like to grow or at least maintain sales. Too many ignore marketing…

Larry LockshinTuesday 12 June 2018

Education Obituary People

Raise a Glass of Berri’s Fruity Gordo to My Friend Tony Spawton

OBITUARY My good friend and mentor Tony Spawton passed away on 18 March after a…

Larry LockshinTuesday 27 March 2018

Business China Expert Opinion

Behind The Red Curtain: What’s Really Happening in China

China is hailed as the market to get into, but finding out where the wine…

Larry LockshinMonday 16 October 2017

Marketing

Strength In Numbers The Key To Cracking America

We all know the importance of the US wine market. It is still much bigger…

Larry LockshinWednesday 11 October 2017

Business Marketing

Wine marketing expert Larry Lockshin: ‘Is it time to raise the price for Australian wines?’

Thinking of changing the retail price of your wines? It’s a delicate balance, so make…

Larry LockshinThursday 24 November 2016

Marketing

Are You Folllowing the First Rule of Brand Marketing?

There is a lot of controversy about the situation surrounding the Australian wine industry. The…

Larry LockshinMonday 16 November 2015

Larry Lockshin

Survival techniques for Australian wineries

Climate Change And Marketing: Big Job Ahead

Foreign Visitors to Cellar Door Can be a Source of Revenue After They Return Home

Larry Lockshin: The secret to great packaging in the wine industry

Focusing Solely on Your Loyal Buyers is No Way to Grow a Wine Brand

Raise a Glass of Berri’s Fruity Gordo to My Friend Tony Spawton

Behind The Red Curtain: What’s Really Happening in China

Strength In Numbers The Key To Cracking America

Wine marketing expert Larry Lockshin: ‘Is it time to raise the price for Australian wines?’

Are You Folllowing the First Rule of Brand Marketing?

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