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Barossa ValleyBusinessNews

Barossa Winery Rolf Binder On The Market

By Tuesday 8 September 2020April 12th, 2021No Comments

Rolf Binder winery and vineyards in the Barossa Valley is on the market.

The combined offering, owned by Rolf Binder and sister Christa Deans, includes more than 100 hectares of premium Barossa Valley vineyards across multiple sites, as well as the winery, cellar door and multiple brands.

In addition to the Rolf Binder brand, the sale includes JJ Hahn and Magpie Estate – home of The Malcolm Shiraz, which was the first Australian wine to score 99 points from Robert Parker.

Rolf says that after 65 years of commitment to the Barossa, the time is right to lay the foundations for the business’s next stage of growth.

“This is an exciting opportunity for a buyer to take a significant stake in Australia’s premier wine region,” Rolf says.

“Our vineyard blocks are in the heart of the Barossa, including one directly adjacent to the key vineyards used to supply Penfolds Grange.

“Our parents established the business in 1955 and passed the baton to Christa and me.

“We have worked hard to develop the business to what it is today.

“The time is now right to hand over the baton and watch the business fulfil its potential.”

Rolf and Christa are seeking an outright sale or a partnership arrangement.

“And Christa and I are open to staying on in the short to medium term as winemakers to assist with the business transition,” Rolf says.

Rolf says the Australian wine industry is evolving and providing “excellent investment opportunities”, particularly at the premium end of the market.

“Wine Australia data shows domestic wine sales increased 6.1 percent in the past year, despite Covid-19,” he says.

“Internationally we’ve seen three percent sales growth while average prices have jumped 16 percent.

“We feel the business is well positioned to capitalise on existing trends and emerging opportunities, with a secure and major fruit source in one of the world’s most renowned wine regions combined with good water allocations, an established distribution network, growing direct-to-consumer sales and an established, motivated and highly qualified team.”

The sales process will be managed by Mark Balnaves and Marc Allgrove from Evans + Ayers.

Marc says it is anticipated the property and assets will be sold in an EOI process, which will have a closing date in October, so the transaction can be completed ahead of the 2021 vintage.

Rolf Binder is a respected Barossa wine brand with a strong sales record, broad national distribution, a growing direct-to-consumer programming and an established international presence with growing exports to Europe.

Rolf Binder is best known for its Shiraz. Other popular varieties include Riesling, Chardonnay, Cabernet Sauvignon, Shiraz, Malbec, Merlot and Tawny.

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