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Plan ‘to create a shared vision’

By Wednesday 21 June 2023July 11th, 2023No Comments

The purpose of the One Sector Plan is to create a shared vision and a unifying strategy for Australia’s grape and wine sector.

That’s according to Lee McLean, CEO of Australian Grape & Wine, and Martin Cole, CEO of Wine Australia, who have released a joint statement explaining the One Sector Plan.

“There’s a need to work together to collectively address the issues facing everyone, rather than going it alone,” the statement says.

“This is why in September 2022 the Boards of Australian Grape & Wine and Wine Australia collectively identified a need to lead the process of developing a One Sector Plan – to be informed by the sector, for the sector.

“Our strategic response should reflect the significant scale of these issues and their impact on growers, producers and exporters.

“We need to get our heads together and ensure there’s strong alignment, collaboration and innovation to tackle the challenges (and opportunities) we’re facing, both collectively and effectively.”

The statement says Wine Australia and AGW are working with you and your State and Regional Associations to develop a One Sector Plan that will outline what we need to prioritise until 2030 to address real change for the challenges that we’re facing.

The industry organisations are aiming to release the One Sector Plan in December.

WBM – Australia’s Wine Business Magazine is keen to know what you think of the One Sector Plan. Email or leave comments at the end of this blog.

What is the One Sector Plan?

The purpose of the One Sector Plan is to create a shared vision and a unifying strategy for Australia’s grape and wine sector, according to the statement.

The plan will:

  • Clearly outline the key challenges and opportunities;
  • Provide strategic direction across the sector and how will we get there;
  • Describe clear objectives, accountabilities and timelines;
  • Recognise the key differences and points of collaboration;
  • Be adaptable to the sector’s needs and operating environment; and
  • Provide clear alignment on the overall strategic intent but allowing autonomy at a local/regional level.

What is it not?

  • The One Sector Plan will not be able to address the full breadth and diversity of local or regional interests, but will provide overall strategic direction and an umbrella plan for alignment with state and region plans;
  • The One Sector Plan will not include a revised set of aspirational growth targets – these will remain in Vision 2050; and
  • The One Sector Plan will not be a list of actions which do not align to strategic intent or problems being addressed.

Wine Australia and AGW have met with state and regional associations to discuss how best to engage with the wine community.

“We’re working with them on local workshops to discuss the issues and priorities that are critical for you and your region,” the statement says.

“We will also ask everyone to complete a survey to help us further refine what the One Sector Plan will capture.”

For further information click here or email or .

An Open Letter to Wine Australia.

Male-dominated Wine Summit ’embarrassing’.

Is all our work invisible?

Wine and blurred vision.

Photo: Nepenthe vineyard in the Adelaide Hills.

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