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Pure welcomes Auld to the family

By Monday 22 April 2024No Comments

Global sales and distribution business Pure Wine Co. has added Auld Family Wines (AFW) to its portfolio.

Richard Favretto, general manager Principal and Trade, says they chose the winery because of “its quality regional wines and brand character”.

“Auld Family Wines’ story was written many years ago, and we understand the brand will continue to be about heritage, passion for wine, and South Australia,” he says.

“For this reason, we are delighted to welcome AFW to the portfolio.”

Situated at Bethany in the Barossa, AFW is owned by sixth-generation brothers Jock and Sam Auld.

“We respect and appreciate the history that comes with our surname, Auld, although we try not to take ourselves too seriously,” Sam says.

“We want to make wines that remind us of home.

“Since childhood, we have spent long periods away from Barossa but have always found comfort in a bottle of local Shiraz. We’re determined to send the best of the Barossa to all corners of the globe.

“We are thrilled to partner with the team at Pure Wine Co. We have a terrific opportunity to build and grow our brand nationally and in such a distinguished portfolio. We are looking to develop a long and fruitful partnership.”

Patrick Auld migrated to Adelaide in 1842. After trading as a publican and a wine and spirits merchant, Patrick planted the first vines at the Auldana vineyard at Magill in Adelaide.

By 1862, Auldana was one of the colony’s largest vineyards.

It wasn’t long before Patrick opened an office in London, trading as the Australian Wine Company and becoming one of the first exporters of Australian wine.

Patrick’s son, William Patrick Auld, took over operations on his father’s passing in 1886.

In 1910, William Patrick established wine merchants W.P. Auld and Sons with his sons William George and Ernest Patrick, guaranteeing the longevity of the Auld name in Australian wine.

The modern-day Aulds have ensured the family remains as entrenched in the industry as ever, with another Patrick making a name for himself in New South Wales.

After beginning his career as an 18-year-old, Patrick became a fifth-generation Auld winemaker at Tulloch Wines, with his achievements seeing him anointed a ‘Living Legend’ by the Hunter Valley Wine Industry in 2012.

His brother John has spent 33 years in the industry, working at Saltram Wines Estates, Yalumba Wine Company and now as a director of Jim Barry Wines.

John’s sons, Jock and Sam Auld, are determined to see their great-grandfather’s legend live on, adding their touch to the family legacy while tipping their hats to generations past through Auld Family Wines.


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