In an Australian first, Seppeltsfield Barossa and Australian-based brand protection and retail engagement specialist YPB Group Limited has unveiled a revolutionary solution to guarantee wine authenticity and to trigger consumer engagement.
The technology developed by YPB Group – NFC Vintail – sees a microchip with rolling code technology embedded onto every bottle of Seppeltsfield’s new ‘Grounds’ range of wines, 2017 The Westing and The Northing Barossa Shiraz.
Powered by YPB’s Connect platform, the individually-coded Vintails are interactive via smartphone ‘tap and go’. Using the latest Apple iPhone and Google Android releases, or with an equivalent NFC reader application, the technology is launched by physically tapping your smartphone to the NFC Vintail.
Seppeltsfield Barossa executive chairman Warren Randall said, “While we are expanding our luxury wine collection globally, it is very important we are at the forefront of innovation, so we are taking a proactive approach and investing in technology to ensure wine authenticity.”
YPB’s NFC Vintail technology applied to Seppeltsfield’s releases can determine if the product has been opened, to identify possible prior tampering. It also provides users with an immersive 360-degree experience including detailed wine provenance information, as well as a tour of the internationally-renowned Seppeltsfield Barossa Village and surrounding vineyards.
YPB Group Australian CEO John Houston said Vintail technology was an Australian first for the wine industry.
“I congratulate Seppeltsfield Barossa on its proactive approach and willingness to explore and adopt new technology. The collaboration between the two companies to further develop Vintail and the Connect platform will have a major impact on consumers who will now be able to confirm wine authenticity.
Vintail can be adapted to any product and will greatly assist in countering the lucrative billion-dollar, luxury global counterfeit industry. YPB Group looks forward to further developing our authenticity and consumer engagement technologies for other international exporters,” Mr Houston said.
Seppeltsfield latest releases, which carry the YPB technology, have been inspired by the Barossa Grape & Wine Association’s Barossa Grounds project. The project celebrates a story of diversity through climate, soil, landscape, grower and winemakers that come together to create a tapestry of colours, aromas and textures. Seppeltsfield’s 2017 The Westing and The Northing Barossa Shiraz are available exclusively from Seppeltsfield Barossa Cellar Door and Qantas Wine in Australia with a $55 RRP.
The Seppeltsfield Barossa product demonstration video was developed by creative technology agency, Theory of Invention, owned by Channel 7 Sunrise tech expert Valens Quinn. The 3D world, including the wine bottle and tap-and-go chip were hand-crafted with Houdini, the same high-end digital effects software used in Hollywood’s Wonder Woman, The Black Panther, Blade Runner 2049 and others. The 360-degree VR brand experience was developed by Lateral Vision and label print by Multi-Colour Corporation.