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Seppeltsfield-Oatley Partnership Breaks 166-Year Wine Drought

By Thursday 30 November 2017No Comments

Seppeltsfield has announced a new distribution partnership with Oatley Fine Wine Merchants (OFWM) – bringing red and white table wines to the wholesale trade for the first time in the estate’s 166 year history.

The Barossa winery has only ever offered a range of still and sparkling wines from cellar door. The estate has been known more so in the wholesale trade for its cache of fortified wine antiquities.

Seppeltsfield will initially release three Barossa regional wines with further collections added in late 2018.

“We love where OFWM have come from, developing their business with an emphasis on the on-premise model, family-owned wineries and a principle of service, service, service,” Seppeltsfield proprietor Warren Randall said.

“The incredible success of the Rosemount brand, which the Oatley family established, was built from an on- premise model.

“It is quite remarkable that one of Australia’s oldest and most iconic wine estates has never released a Barossa still wine range into the market. It is an understatement to say that it has been a long awaited release. We are sure that the Oatley team are going to revel in bringing our reinvigorated brand and some really exciting wines to the market.”

Seppeltsfield will announce further details of its first tier of Barossa wines in January.

Seppeltsfield was separated from Treasury Wine Estates in 2007, the property now under the majority ownership of winemaker Warren Randall. In the 10 years of private ownership, Randall has led a Seppeltsfield renaissance by developing its vineyard holdings on the‘Western Ridge of the Barossa Valley and restoring the winery’s heritage listed buildings, including the prized 1888 Gravity Cellar.

The estate has also come to prominence in recent years as a tourism destination, being named the inaugural Great Wine Capitals Global Winner for Best Tourism Services and the country’s best wine tourism attraction at the Australian Tourism Awards last year.


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