Tscharke Wines is closing its cellar door permanently to focus on the vineyard and the wines.
It is one of the most popular boutique cellar doors in the Barossa.
Proprietor Damien Tscharke announced the news in a video message on Facebook.
“I’ve just drunk a half a bottle of Mataro in about 30 seconds because I was a little bit anxious about delivering this message,” he said.
“I’ve decided to shut cellar door – permanently – when I say I’ve decided, I’ve pursuaded everyone that I get to work with here that it’s a great idea.
“That remains to be seen, but as a whole we’ve got so many exciting things happening in the vineyard and the wines that are coming and cellar door has exceeded my expectation.
“It’s overwhelming, it’s seven days a week. It’s been so much fun, and an incredible journey, but I want to shift our focus.
“The focus for us, and as a brand, is really about the wines and I feel like to give those wines the attention, the dedication and really the focus that they need, I can’t do that with cellar door open at the same time.
“We are going to focus on growing grapes and making the best wines that we can.”
Damien welcomed everyone to drop in and say hello.
“You can still access our wines, we’re online, and I hope to be doing a lot more in the social media space,” he said.
“I want to thank everyone, we’ve had success that has exceeded my expectation.
“It could not have happened without the support of the public, the community and the other wineries and cellar doors.
“It’s been a lot of fun and I look forward to working with everyone in the New Year.”
The European-style building was built in 2011. It was designed by Damien and his wife Eva and shipped over from Germany.
It took two years of planning and 14 months to complete.
“The building is the length of two 40-foot shipping containers,” Damien told WBM in 2018.
“The largest single component had to be able to fit within the length of a 40-foot shipping container.
“They had top-loading containers so rather than having a door on the end they dropped the beams in from the top.
“In Europe the buildings take on more character as they age. We wanted something that was significant to our ancestry, a reflection of who we are as people.”