WBM January / February 2025 Digital

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In the January / February 2025 issue of WBM – Australia’s Wine Business Magazine:

Harvesting a high-tech makeover

It is early days for artificial intelligence in the wine business, but already there is value being created, costs being reduced, speed being increased. David LeMire MW reports.

An hour with Lucy Etheridge

After spending more than 20 years working in the shiny side of the wine industry, including PR, sales, events, functions and marketing, Lucy Etheridge returned to help run the family farm and vineyard. Katie Spain reports.

Vintage 2025

It’s a vintage of mixed emotions for many wine producers, and it’s one for the history books with many producers in the Hunter Valley, Victoria and South Australia saying that it’s their earliest vintage ever.

What can wine learn from cigars?

Wine can learn a lot from cigars says Matt Deller. Cigars thrive because they lean into what makes them special. They don’t appeal to everyone – they focus on creating experiences that feel personal and meaningful.

The limits of marketing

Marketing cannot cure all that ails the global wine sector. It can play a role in building awareness
for both the category and brands in the category. Professor Larry Lockshin reports.

In the living years

Cathy Gadd went to an incredible tasting of museum wines from the 1940s to the 1990s at Muse Restaurant in the Hunter Valley. And yes, it was very pleasant indeed.

China pumps up the volume

Australian wine exports increased by 34 percent in value to $2.55 billion and by seven percent in volume to 649 million litres in the last 12 months ended December 2024 according to Wine Australia.

Emerging varieties: Verdejo

Verdejo has a stellar future in Australia and will, like Gruner Veltliner has done, take the wine scene by (relative) storm reports Dan Traucki.

Place to taste

Special places and exceptional vintages reveal the purest expression of ‘sense of place’. These are years where the touch of the grower and the maker is barley needed on the pathway from place to wine. Patrick Iland OAM reports.

Trade reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Angove, Hatch, Usher Tinkler and more.

SKU: WBM-JAN-FEB-2025 Category:

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