WBM July / Aug 2025 Digital
$9.95
In the July / August 2025 issue of WBM – Australia’s Wine Business Magazine:
Life, Death And Bordeaux
David LeMire MW has been thinking about life, death and counter-intuitive solutions. We need death to make way for new life. “We can use health to beat the ‘health’ lobby. And beware of the authenticity death-trap.”
A vine pull is upon us
Henry Crawford reports on the state of the Australian wine industry. ‘The woes of the wine industry are well known. What is far less clear is how and when we will come through this storm and what our industry will look like when the clouds break and the sun shines through.”
An Hour With Renae Hirsch
There’s undeniable irony about a winemaker with an aversion to attention winning some of the most coveted wine show awards in Australia. Renae Hirsch opens up to Katie Spain.
Adapt your marketing to changes in your markets
Larry Lockshin offers some great marketing insights in this issue of WBM. “While the title of this column may seem like commonsense, it is my experience that most marketing could utilise more commonsense than is currently exhibited in many cases”.
You might have an image problem
Tash Stoodley reports on why your photos might be costing you sales. “Good photography is about showing your customer what it feels like to drink your wine, visit your place, join your club”.
Let’s be France
“While most wine drinkers know about Cabernet Sauvignon, very few have hear of Cabernet Franc, let alone tried it, as it is overshadowed by its much more famous offspring – Cabernet Sauvignon”. Says Dan Traucki on the emerging variety, Cabernet Franc.
Miserable Be Damned
Howard Duncan’s razz-up will take up just six minutes of your day. One minute dedicated to insisting you stop being so bloody miserable, and five minutes highlighting things we should be excited about.
Triumphant Week In Wine
The Australian wine industry put its challenges aside to come out in support of the 19th Australian Wine Industry Technical Conference and WineTech. It was a week to remember.
Vietnams golden era
Phuong Maxy reports on Vietnam’s socio-economic masterplan in WBM – ‘For producers ready to invest in storytelling, education and deep local engagement, Vietnam offers more than short-term gains – it offers a chance to help shape a new wine culture’.
America not so great
Australian wine exports are in a world of trouble in the United States, with the latest Wine Australia report showing a 10 percent drop in volume to 111 million litres in the 12 months ended June 2025.
Trade reviews
Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Skillogalee, Kaesler, Zema Estate and more.
