WBM July / Aug 2018

In the July / August 2018 issue of Wine Business Magazine:

China: The writing is on the wall

Australia is doing very well in China, but the true measures of success in China – or any market – can’t just be about total volume and value. David LeMire MW reports

Adrian Sparks in full swing

Meet Adrian Sparks, the chief winemaker of Mount Pleasant winery in the Hunter Valley. He is only the fifth person to hold the post in the estate’s 98-year history.

Need for the bead

The world can’t get enough bubbly, with global sales growing by another 4.1 million cases in 2017. Peter Bailey from Wine Australia reports.

The intelligent way forward

How long before whole marketing campaigns can be guided by artificial intelligence? Larry Lockshin reports.

Five tips to boost online wine sales

Online wine shop a bit quiet? To sell, you need to engage, says Mick Clarke, who provides the top five tips to increasing sales on your website.

Online customer clamour

Australian winemakers are spending more time and effort on wine clubs than ever before. And that’s good news because the competition from online wine specialists is intense.

Selling direct to consumers

Robin Shaw and Sandra Hess provide a six-point checklist you can use year after year to drive success.

Money’s too tight to mention

As a business owner, there’s nothing more frustrating than waiting for people to pay you. But what can be done about it?

Magnificent malbec

Who doesn’t love a good malbec? The variety has been grown in Australia since 1844, but it has only started hitting its straps as a premium wine in the past several years.

Turning Japanese

WBM correspondent Katie Spain hits the streets of Tokyo to get a feel for how Australian wine is perceived there. She has some good news for you.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 100 Australian wines: including wines from Grosset, Cape Mentelle, Gundog Estate and more.