WBM Nov / Dec 2016
In the November / December 2016 issue of Wine Business Magazine:
Nick Ryan: The Size of It
The Marananga Wine Show is a lot like a Jack Russell Terrier. Small and engaging – entertaining even – but you don’t want to be stuck with a hundred of them. The show marked two milestones – the first time two Ryans had ever been inside a Lutheran church hall.
Bringing the Craziness
From chickens to award-winning biodynamic wines, Peter Fraser isn’t afraid to ruffle feathers with bold ideas and a passion for provenance. He tells Katie Spain: “We have a long way to go in developing a better understanding of the diversity of our wines. And talking about our different regions.”
Direct marketing: Hot Tips
It’s happy days for those wineries who sell most or all of their wine direct to consumers. “Your email list is like liquid gold,” digital marketing expert Mikyla Gilbert says. “It is the essence of how you build your relationship with customers.” WBM talks to some direct marketers who are doing it right.
Wine Reviews and much more.