WBM Nov / Dec 2016


In this issue:

• Peter Fraser interview
• Direct Marketing. Are you doing it right?
• 100 reviews by Mike Bennie and Tyson Stelzer
• Penfolds’ strategy crystal clear
• Nick Ryan reports on the Marananga Wine Show
• Sicily’s Surprise by Nick Bulleid MW
• Design Clinic – seven great labels
• Time to raise the price for Australian wine?
• Going mad for Halliday? Cathy Gadd reports
• Market Analysis – China. By Peter Bailey
• Inaugural Wine Industry Impact Awards
• Bird scarers: send in the clowns
• Refrigeration: save your energy
• Viticulture: on common ground
• Varieties out of left field – Dan Traucki
• Dolcetto: the poor cousin of Nebbiolo
• How to launch a new wine brand
• Hello Dave. Technology column by Richard Owens
• AWRI column – Wine microbes
• All this and more

SKU: WBM-NOV-DEC-2016 Category: