WBM November / December 2024 Digital

In the November / December 2024 issue of WBM – Australia’s Wine Business Magazine:

Chardonnay

“There is a glorious future for our Chardonnay or a dystopian one. In the glorious future, we invest in growing better grapes, and we make wines that reflect the regions where they grow”, reports David Lemire MW on the future of Chardonnay in Australia.

An hour with Alexia Roberts

As accolades flow in for Penny’s Hill chief winemaker Alexia Roberts, her own small batch wine brand Larnook is also turning heads. The ‘many hats’ life is a juggle, but one she’ll never take for granted after burnout nearly ended it all. Katie Spain reports.

Stunning mullet

In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, drinks branding specialist Denomination collaborated with Fourth Wave to launch a new wine range that is everything but conventional.

How content can drive sales

By sharing your unique story, writing compelling descriptions and optimising your content for visibility, you can turn your digital presence into a consistent and effective sales engine. Digital marketing expert Tash Stoodley reports.

Proceed to entry

Emeritus Professor Larry Lockshin surveyed wine consumers to determine their purchase and consumption habits and reported on what wine companies should do to market their brand.

Aussie fine wine in the UK

“As a spectator, we have seen an untold number of Aussie wines flop this year,” says Stuart McCloskey from The Vinorium in the UK. He responds to comments in The Week That Was about the lack of Australian fine wine available in the UK.

What ‘Hatch’ did next

With longevity and commitment in his genes – his great grandfather served nearly 70 years at Penfolds – it’s no wonder Chris Hatcher kicked on after retiring as Wolf Blass chief winemaker to launch a personal wine project.

Emerging Varieties: Blends

Wine journalist Dan Traucki reports on Australian winemakers taking blending to a whole new level by involving emerging varieties.

The silent shield

Vinehealth Australia is an organisation like no other in the world. In December 2024 it chalks up a significant milestone.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Mount Pleasant, Brokenwood, Crittenden and more.