WBM September / October 2024 Digital

In the September / October 2024 issue of WBM – Australia’s Wine Business Magazine:

Be first, be smarter

There are no easy sales out there, but one observation David LeMire MW holds on to during tough sales environments is that, for the most part, what we do in the sales and marketing of wines doesn’t change much with the conditions.

An hour with Brendan Carter

There is no ‘I’ in Brendan Carter. When offered a moment in WBM’s ‘Hour With’ spotlight, the 34-year-old Unico Zelo co-founder is adamant he can’t grace the proverbial podium solo. He wants his Wine For The People television show co-hosts beside him.

How beautiful can small be?

Emeritus Professor Larry Lockshin travelled to several lesser-known wine regions and came back with some further insights on how brand values can be modernised to grow your customer base.

Shop ‘til you drop

The latest data suggests wine ecommerce is in decline, but there are still enormous opportunities for wineries within the right technology and tools.

The power of personal

Tash Stoodley reports on how to personalise your digital marketing and email campaigns to stand out against competitors.

Beat the cost of burnout

With workers demanding better work conditions and stress-related compensation claims on the rise, creating a wellbeing strategy is essential to safeguarding both employee health and business success.

On the road again…again!

Australian wineries are picking up where they left off in China and placing the market front and centre in their business development plans. Howard Duncan reports on what has happened in China since the tariffs were lifted.

Our Place in the World

The World Health Organization bluntly claims that no amount of alcohol consumption is safe. But to cast wine aside as merely a health hazard is to disregard the intricate web of its role in human society. Matthew Deller MW reports.

UK squeeze

It’s Australia’s number one wine export market by volume, but the outlook in the United Kingdom is hardly cool for cats.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Mount Langi Ghiran, Apogee, Zema Estate and more.