The Tasmanian wine sector has welcomed support from the Tasmanian Government for priority market development and wine tourism activities.
Minister for Primary Industries and Water, Sarah Courtney MP, has announced $600,000 in funding to Wine Tasmania over four years to help drive the value and global reputation of Tasmanian wine and associated visitation to Tasmania.
Wine Tasmania CEO Sheralee Davies welcomed the Tasmanian Government support.
“The Tasmanian wine sector conservatively contributes $115 million annually to the state’s economy, placing it in the state’s top ten sectors. It has experienced strong and steady growth over many years, across vineyards, wineries and cellar door / wine tourism offerings”, she said.
“The Tasmanian wine sector has deliberately focused on growing demand for our high quality wines, which has generated growth in wine supply. This has contributed to Tasmania’s position as one of the highest value wine regions, and it is critical that we continue to drive global demand for Tasmania’s wines.”
The recent 2018 Tasmanian vintage has set new records for the value of the island’s wine grapes, with Tasmania producing just 0.91 percent of Australia’s total wine grapes but representing 4.37 percent of its value this year.
“The Tasmanian Government support will facilitate the Tasmanian wine sector growing its differentiated reputation and value in key markets and driving high value visitation to the state’s cellar doors,” said Ms Davies.
With 95 percent of Tasmania’s wine sold in the domestic market, this will continue to be a major focus of promotional and wine tourism activities, with an expanded focus on activities in key international markets of the United Kingdom, United States of America and Hong Kong. These markets have been identified as those offering the greatest potential outcomes for Tasmania and its wine producers in terms of value per litre of wine, tourism numbers and yields and broader Tasmanian export success and opportunities.
• Photo: Wine Tasmania