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Treasury’s premium play

By Thursday 13 June 2024July 25th, 2024No Comments

Treasury Wine Estates has announced the integration of its Global Revenue Growth (GRG) function into its Premium Brands (TPB) division.

The company says the move aims to unlock growth opportunities for its priority premium brands, strengthen innovation, deepen engagement with consumers and customer partners and increase operating efficiencies within the Premium business.

Premium brands include Wynns, Pepperjack, Lindemans, Wolf Blass and Squealing Pig.

The Australian says it could be the first step in “an eventual spin off, demerger or sale of the wine arm” as TWE pours more focus into its luxury wines such as Penfolds.

TWE’s GRG was established in 2023 under Angus Lilley, global chief revenue growth officer, responsible for driving enterprise-wide revenue opportunities, including growth plans for current and future global brands, enterprise-wide innovation development, and enhancing consumer understanding across TWE.

TWE CEO Tim Ford said that bringing the GRG team together with TPB would unlock future opportunities for the strong consumer brands within the Premium business.

“When you consider our Premium portfolio, this is a unique offering with an unrivalled global footprint and brands that resonate strongly with consumers,” he said.

“Integrating our GRG capabilities within TPB will enhance our ability to strengthen these brands, foster cutting-edge innovation and deepen our engagement with consumers and customer partners.”

As a result of combining the two groups, Peter Neilson, managing director TPB, will leave the company after 12 years to pursue new career opportunities.

“We thank Peter for his significant contributions made to TWE during his time,” Ford said.

“His focused leadership has resulted in a robust portfolio of brands and strong market positions for TWE, and the TPB team to build on.”

Angus Lilley will assume the position of managing director of TPB.

Prior to taking on this role, Angus has had a successful career at TWE holding numerous commercial leadership roles including global chief marketing officer and TPB’s general manager of sales for Australia and New Zealand.

Angus said, “I am delighted to have the opportunity to leverage the breadth and depth of experience from my prior roles in TWE to lead the amazing portfolio of TPB brands, working closely with the incredibly strong TPB team based around the world.”

These changes come into effect on 1 July.

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