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Wine Ambassadors To Promote SA

By Friday 29 July 2022September 28th, 2023No Comments

A new invite-only South Australian Wine Ambassadors Club to support the state’s wine exporters and to grow demand overseas, has been launched by Minister for Trade and Investment, Nick Champion.

The South Australian Wine Ambassadors Club (SAWAC) has been established to create an international network of ambassadors who share a passion for South Australian wine.

Led by Patrons James Halliday AM and Tony Love, SAWAC will deliver unique member experiences through educational masterclasses and bespoke communications for the importing community.

SAWAC members consist of 45 wine importers, whose commitment will contribute to growing new to market wines, driving commercial outcomes, and raising the global profile of South Australian wine in key markets, with a focus upon South Korea, Japan, Hong Kong, Singapore, India and New Zealand.

The four-year initiative forms part of the South Australian Government’s Wine Export Recovery and Expansion Program, which was launched in July 2021, to offset the significant impact of the China tariffs.

The SAWAC program will deliver an estimated increase of approximately 90 new-to-market South Australian wine brands across the six markets over the next two years.

Nick Champion said the Club was a fantastic initiative that supported the South Australian wine sector’s critical export recovery and expansion program, growing South Australia’s presence internationally in new markets.

“I’m delighted to head the four-year initiative of the South Australian Wine Ambassadors Club,” James Halliday said.

“The exceptional quality of the wines emerging from the cool 2022 vintage have become ever-more obvious. I am convinced that the elegance of the red wines and purity of the whites will thrill importers and consumers in these key export markets, and I look forward to sharing their journey of discovery of South Australian wines.

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