Wine Australia has released its jam-packed schedule of export and tourism workshops to help new and experienced wine businesses grow their exports and wine tourism.
The workshops start in March and are delivered face-to-face and online.
The Growing Wine Exports and Growing Wine Tourism programs aim to equip wine businesses with the tools, case studies and market insights to capture export and tourism opportunities.
Wine Australia CEO Andreas Clark said, “Wine and tourism are natural allies and, as our wine exports grow from strength to strength, there’s a real opportunity to maximise the impact of wine and tourism on regional economies.
“In the year ended September 2018, just 10 percent of the 1.32 million Chinese visitors to Australia went to a winery. And those 1.32 million visitors spent a total $11.5 billion during their stay.
“With the right approach, businesses can attract more visitors to wine regions and ensure the visitors leave with a lasting connection to their wines… and know how to purchase the wine back home.
“These workshops and webinars apply a strategic approach to wine and tourism – arming businesses with plans, tools and advice to lessen any risks and increase their chance of success.”
Karasek Wines director Micheal Karasek said, “Growing Wine Exports is a highly recommended course suited for the beginner right through to the more experienced. As a regular exporter to China, I thought I was across most things… however I picked up some gems which I’ll put into practice in the market.”
Paris Hokin of Arlewood Estate in Margaret River said, “Arlewood Estate’s strategy for delivering vineyard wine tastings changed dramatically after learning key global traveller trends. We decided to shake up the regular tour time to an ‘Access After Hours’ 4-6 pm Sunset Tour, team up with a local producer to match our premium range La Bratta and only accept small groups for a more personal experience. The result: all bookings have arrived via our social media channels by first time international and local visitors.”
The Growing Wine Exports program is delivered by Wine Australia in partnership with Hydra Consulting. Online learning materials have also been developed for those who are unable to attend a face-to-face workshop in their region.
The Growing Wine Tourism program is delivered by Wine Australia in partnership with the Australian Tourism Export Council.
Both programs are funded by the Australian Government’s $50 million Export and Regional Wine Support Package, which is driving bigger and bolder engagement to raise the profile of Australian wine, capture market opportunities and drive export and tourism growth.
To register or save the date for a Growing Wine Exports or Growing Wine Tourism workshop or webinar, visit https://www.wineaustralia.com/whats-happening/wine-tourism-and-wine-export
Photo: Brokenwood cellar door (Chris Elfes).