Wine Depot has moved under the Kaddy umbrella to become one unified brand – in the process becoming Australia’s largest cloud-based beverage marketplace and fulfilment platform.
Launched in 2019, Kaddy has quickly established itself as the leading wholesale beverage marketplace in Australia based on monetised sales.
By leveraging several strategic acquisitions that Digital Wine Ventures has made over the past two years (including Kaddy, Parton Wine Distribution and Wine Delivery Australia), the Kaddy offering will deliver an industry-leading, end-to-end solution for fulfilment, distribution and sales.
“The consolidation of our platforms and services into the Kaddy brand allows us to continue providing end-to-end services and creating an unrivalled offering for Australia’s $37.2 billion liquor market. This will also enable us to rapidly scale into global markets in the future,” says Kaddy and Digital Wine Ventures CEO Dean Taylor.
Rich Coombes, co-founder of Kaddy, says, “Our entire team couldn’t be more excited, as it will simplify and strengthen our value proposition to our rapidly growing ecosystem of trade venues and supplier partners.
“Since its inception, Kaddy’s main focus has been to build a best-in-class wholesale marketplace solution where liquor retailers and hospitality operators can seamlessly discover, connect and trade with producers and distributors.
“Integrating our B2B marketplace into a national end-to-end fulfilment network will allow us to provide an even better experience for the wholesale beverage industry.
“There is simply no platform like it in Australia or overseas.”
Kaddy is already the leading B2B beverage marketplace, with over 1,300 local and global brands with 13,000 products, servicing more than 2,300 trade buyers across the country.
Growing at over 150 venues per month, recent additions to the supplier base includes PolkaDot Liquor in Tasmania and popular craft beer brands such as Brisbane’s Felons Brewing, while liquor retail and venues groups across the country – including Red Bottle Group and Solotel – continue to adopt and embrace the platform’s capabilities to consolidate their buying function.
Buyers have access to a broader range of products, a streamlined ordering and invoicing process, and flexible payment options. Suppliers can also connect with various and diverse venues and retailers, creating opportunities to simplify back-office functions, increase sales opportunities and improve cash flow.
Wine Depot Market will continue to be active for buyers and sellers, with a plan to integrate all platforms in future.
To provide greater value and a voice to the broader alcohol and liquor industry, Kaddy Community, the industry’s first dedicated social networking platform, will also be launched shortly, providing a forum for like-minded industry professionals to connect and share insights, opinions, reviews and news.
Wine Depot’s suite of fulfilment solutions, including the recently acquired Parton Wine Distribution, will also be rebranded and now operate as Kaddy Fulfilment, servicing both trade and consumer markets.
The company is also updating and integrating its systems to bring all its suppliers into one centralised platform, Kaddy Connect, for a more efficient fulfilment process.
“Our team is also working hard to integrate the Kaddy Marketplace with our fulfilment solutions to allow orders to flow seamlessly,” Taylor says.
“We’re confident that through deeper technical integrations, we can increase efficiency and speed with our dedicated delivery fleet and avoid network congestion, especially during peak seasons.”
Kaddy will operate under two core divisions: Kaddy Marketplace and Kaddy Fulfilment.
“This is a really exciting time for our team as we unify and streamline our service offering under the one Kaddy brand,” Taylor says.
“I’m confident that together, we are creating an unbeatable value proposition that offers immense benefits for the entire wine and beverage industry.”
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