Australian wine exports increased by two percent in value to $2.44 billion and decreased by four percent in volume to 618 million litres in the year ended September 2025, according to a Market Bulletin released by Wine Australia.
Average value increased by six percent to $3.94 per litre free on board (FOB).
Wine Australia says the decline in volume indicates that increasing exports to mainland China are no longer able to offset the decline in volume to other major markets.
“However, while exports to mainland China increased year-on-year, current levels are 28 percent lower in value and 40 percent lower in volume than the year ended September 2020 (just before tariffs were imposed on bottled Australian wine), which aligns to levels of suppressed demand for wine in the market,” Wine Australia says.
While rolling 12-monthly value has been relatively stable in China in the past six months, volume has been on a steady decline since the post-tariff peak in March 2025.
Shipments to the rest of the world declined by 11 percent in value to $1.59 billion and seven percent in volume to 545 million litres.
Volume by destination market, year ended September 2025.
Australian exporters shipped wine to 116 markets, up from 113 in the previous year.
The largest destination region for Australian wine exports is Europe, representing 44 percent of volume.
In the past 12 months, volume shipped to this region declined by 13 percent to 271 million litres, while value declined by eight percent to $494 million.
Exports to the United Kingdom were the largest driver of this decline, followed by Germany.
Exports to North America were flat in volume, as an increase in unpackaged shipments (wine to be packaged in market) to the United States was offset by a decline in the same type of exports to Canada.
In value, the region declined by three percent as growth to Canada was unable to offset persistent headwinds in the US market.
Mainland China was the chief contributor to growth in Northeast Asia, partially offset by a decline in exports to Hong Kong.
There were also positive results in exports to Southeast Asia, driven by Singapore, Thailand and Malaysia.
Mainland China
Australian wine exports to mainland China increased by 39 percent in value to $847 million and 26 percent in volume to 73 million litres.
According to customs data, Chinese wine imports from France, Chile, Italy and Spain declined in the 12 months ended August 2025.
While imports of Australian wine offset some of this decline, total wine imports declined by seven percent year-on-year.
Both unpackaged and packaged Australian wine exports to mainland China grew in the past 12 months, with 52 percent of volume and six percent of value being shipped as unpackaged.
All wine styles increased in volume, with the volume of still white wine trebling to 9.4 million litres (13 percent share of export volume).
Volume and value of exports to mainland China.
United States
Exports to the US declined by 10 percent in value to $306 million and increased by six percent in volume to 120 million litres.
The increase in volume is driven by higher levels of mostly unpackaged white wine shipments.
Unpackaged shipments into the market tend to ebb and flow depending on supply in California and Australia, and are not usually indicative of underlying demand.
The decline in value is revealing long-term decline in Australian wine exports to the US.
In the past five years, the volume of wine consumed in the US has declined by an average of three percent per year.
Wine priced at below US$10 per bottle on the retail shelf has been declining at a faster rate – five percent per year.
According to off-premise sales data from Circana, 85 percent of Australian wine sales are in the US$4-US$7.99 price point, meaning that Australia is highly exposed to the decline in this segment of the market.
This trend is visible in the latest export figures with most of the decline in packaged exports being in the $2.50 to $4.99 per litre FOB segment, which makes up 92 percent of packaged volume shipped to the US.
Volume and value of exports to the United States.
Canada
Australian wine exports to Canada increased by 12 percent in value to $165 million and declined by nine percent in volume to 62 million litres.
The decline in volume is a result of unpackaged exports to the market receding after a surge in this type of exports in 2023 and 2024.
The increase in value is driven by packaged exports above $2.50 per litre – with 28 of the top 30 exporters growing in the past 12 months.
Many Australian brands in the Canadian market are experiencing increased sales, following the removal of American wines across Canada in response to US tariffs on Canadian products.
According to the latest quarterly data from the Canadian liquor boards, Australian wine sales have increased by 36 percent in Ontario, 19 percent in British Columbia, and seven percent in Québec when comparing to the same quarter in the previous year.
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