Accolade Wines has released the first artist impressions of a multi-million-dollar project in the Barossa Valley that will offer premium multi-brand wine experiences at the cellar door.
It will be built on the grounds of the current St Hallett cellar door at 24 St Hallett Road, Tanunda.
Set to launch late 2022, the facility will capitalise on local, national and international tourism as Australia opens up.
The designs, which are modelled on the contemporary Australian vernacular, work seamlessly with the native landscape to create a truly special destination. The purpose-built space spans over 600 square metres and will be built adjacent to the existing heritage cellar, working winery and accompanying native landscaped grounds.
National cellar door manager Andrew McDowell says the new site will feature a first-class restaurant and functions facility, along with the cellar door and tasting room showcasing the Grant Burge, St Hallett and Rolf Binder premium wine brands in one location.
“Putting the customer experience to the forefront of our thinking has driven this project,” Andrew says.
“We have spent a lot of time getting the concept right, making sure we are enhancing the site, while protecting the heritage and history – to create a true destination for these three celebrated wine brands.”
Accolade Wines has been working with acclaimed architectural group, studio-gram, on the designs.
“This architectural firm is renowned for their beautifully designed hospitality venues across Australia,” Andrew says.
“They understand the needs and function of a venue.
“They design in a way to mitigate issues, and in this instance have channelled the Australian hues and landscape, to create a bespoke space with a unique personality.
“Their designs celebrate natural features and materials that culminate in a place you want to visit, a place you want to enjoy – we are thrilled with their vision.”
Principal architect at studio-gram, Dave Bickmore, says they are delighted to be working alongside Accolade Wines to create such an iconic destination for the Barossa Valley.
“The project places wining and dining at the centre of the design,” Dave says.
“Spaces are carved out to create vaults for tasting, eating and cellaring.
“In each of these modes, the architecture is there to support and enlighten the human experience, and the interior becomes a canvas for a play of dappled light and shadow cast from the vast gum tree canopies above.”
Andrew says he intends to ensure the gastronomic experience will be the perfect marriage between a premium offering in a relaxed atmosphere.
“We will be inviting leading operators from around the country to partner with us in this exciting opportunity,” he says.
Accolade Wines has consulted with Barossa Tourism and the South Australian Tourism Commission to deliver a premium destination product.
The design process has been through extensive consultation with local residents and other expert consultants.
The project is currently being assessed by The Barossa Council for planning approval.
With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s diverse portfolio is made up of distinguished Australian wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern brands such as House of Arras and J Shed.
Accolade Wines employs more than 1,600 people and represents over 50 brands which are sold across 130+ countries.
The company has the largest wine production warehouse, distribution and innovation centre in Europe as well as the largest grape processor in the Southern hemisphere.