Wine businesses exporting to China, Hong Kong, Macau and the USA can now apply for up to $25,000 in Australian Government funding to support specific export promotion activities.
The Wine Export Grants program is part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), which aims to drive demand for wine exports and showcase Australia’s wine tourism to the world.
Administered by Wine Australia, the grant program has $1 million in funding for eligible small and medium wine businesses to claim up to 50 percent reimbursement for specific export promotion expenses incurred on or after 1 January 2018.
“Applications will be on a first-come first-served basis, so I strongly encourage wine businesses to review the guidelines and prepare their applications,” Wine Australia CEO Andreas Clark said.
“These grants focus on China and the USA as they have been identified as the markets with the most growth potential.
“Eligible claims include reimbursement of travel expenses for a single promotional visit to these markets, the cost of providing free samples of the Australian wine product you’re promoting for export, participation in trade fairs and in-store promotions, as well as marketing and advertising.”
Across its four programs, the $50m Package aims to increase the value of Australian wine exports to a record $2.8 billion and attract an additional 40,000 international tourists to Australian wine regions by 2019–20.
Application details and guidelines for the Wine Export Grants are available at erwsp.wineaustralia.com .