MarketingNewsOpinion Creating value for wineries On a recent visit to Taiwan, I spoke at a wine dinner for some high-end…David Lemire MWTuesday 9 January 2024
EventsExportsNews It’s All About The Chutzpah Delivering a high-quality event is important, and not easy. The execution, the detail. The location,…David Lemire MWWednesday 19 April 2023
Expert OpinionNewsSustainabilityTech Conference Beyond The Tech Conference, What Now? So beyond the Technical Conference, where do we go from here? WBM doesn't normally publish…David Lemire MWWednesday 29 June 2022
BusinessChinaMarketingNews Australian Wine In China: Traders Of The Lost Art As the fires raged in northern California, the wine analysis labs were snowed under. At…David Lemire MWSaturday 10 October 2020
BusinessMarketingOpinion David LeMire MW’s Top 10 Traits of a Successful Wine Business This article was first printed in WBM – Australia's Wine Business Magazine. David LeMire MW…David Lemire MWThursday 10 October 2019
Marketing Don’t Be Lazy. Do Your F***ing Job: Kill Off That Dud Wine Product Marketing guru Mark Ritson swears by strategy before tactics. And he says if that brand…David Lemire MWSunday 6 May 2018
Expert OpinionMarketing Why Good Marketing Is One Of The Most Important Parts Of Wine Business If you are someone who engages in wine marketing, it’s worth having a thick skin.…David Lemire MWFriday 6 October 2017
Expert OpinionMarketing The Cult of Culture: Inspect What You Expect While it’s important to understand the culture of your winery, there’s a lot to be…David Lemire MWWednesday 21 June 2017
MarketingViticulture The Burning Questions Facing the Australian Wine Industry in 2017 As we enter 2017, before we set out to find the answers that are going…David Lemire MWWednesday 15 February 2017
BusinessMarketing How to Be One of the Cool Kids, and Successfully Launch a Wine Brand in Australia Launching and growing a new wine brand in Australia seems more difficult than ever before.…David Lemire MWWednesday 14 December 2016
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