David Lemire MW, Author at WBM Online

Marketing News Opinion Selling Wine

Creating value for wineries

On a recent visit to Taiwan, I spoke at a wine dinner for some high-end…

David Lemire MWTuesday 9 January 2024

Events Exports News

It’s All About The Chutzpah

Delivering a high-quality event is important, and not easy. The execution, the detail. The location,…

David Lemire MWWednesday 19 April 2023

Expert Opinion News Sustainability Tech Conference

Beyond The Tech Conference, What Now?

So beyond the Technical Conference, where do we go from here? WBM doesn't normally publish…

David Lemire MWWednesday 29 June 2022

China Marketing News Selling Wine

Australian Wine In China: Traders Of The Lost Art

As the fires raged in northern California, the wine analysis labs were snowed under. At…

David Lemire MWSaturday 10 October 2020

Business Marketing Opinion Selling Wine

David LeMire MW’s Top 10 Traits of a Successful Wine Business

This article was first printed in WBM – Australia's Wine Business Magazine. David LeMire MW…

David Lemire MWThursday 10 October 2019

Marketing

Don’t Be Lazy. Do Your F***ing Job: Kill Off That Dud Wine Product

Marketing guru Mark Ritson swears by strategy before tactics. And he says if that brand…

David Lemire MWSunday 6 May 2018

Expert Opinion Marketing

Why Good Marketing Is One Of The Most Important Parts Of Wine Business

If you are someone who engages in wine marketing, it’s worth having a thick skin.…

David Lemire MWFriday 6 October 2017

Expert Opinion Marketing

The Cult of Culture: Inspect What You Expect

While it’s important to understand the culture of your winery, there’s a lot to be…

David Lemire MWWednesday 21 June 2017

Marketing Viticulture

The Burning Questions Facing the Australian Wine Industry in 2017

As we enter 2017, before we set out to find the answers that are going…

David Lemire MWWednesday 15 February 2017

Business Marketing

How to Be One of the Cool Kids, and Successfully Launch a Wine Brand in Australia

Launching and growing a new wine brand in Australia seems more difficult than ever before.…

David Lemire MWWednesday 14 December 2016

David Lemire MW

Creating value for wineries

It’s All About The Chutzpah

Beyond The Tech Conference, What Now?

Australian Wine In China: Traders Of The Lost Art

David LeMire MW’s Top 10 Traits of a Successful Wine Business

Don’t Be Lazy. Do Your F***ing Job: Kill Off That Dud Wine Product

Why Good Marketing Is One Of The Most Important Parts Of Wine Business

The Cult of Culture: Inspect What You Expect

The Burning Questions Facing the Australian Wine Industry in 2017

How to Be One of the Cool Kids, and Successfully Launch a Wine Brand in Australia

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