Author: David LeMire MW

Marketing News

Responding to the changing dynamics of wine

People in our industry are going through great hardship. One of the great things about…

David LeMire MWMonday 31 August 2026

Marketing News Selling Wine

The wine business: when it’s all too much

We can’t be everything to everyone, at every price point. I think a lot of…

David LeMire MWTuesday 3 March 2026

News Opinion

Life, death and counter-intuitive wine solutions

I’ve been thinking about life, death and counter-intuitive solutions. We need death to make way…

David LeMire MWTuesday 11 November 2025

Marketing Selling Wine Wine Industry

David LeMire MW on navigating the wine market at a time like this

“There are no easy wine sales out there at the moment” seems to be a…

David LeMire MWMonday 18 November 2024

Marketing News Selling Wine

Wine must fight for its place at the table

Jean-Claude Mas, the French winemaker behind The Arrogant Frog wines, who was in Australia recently,…

David LeMire MWThursday 31 October 2024

Marketing News Opinion Selling Wine

Creating value for wineries

On a recent visit to Taiwan, I spoke at a wine dinner for some high-end…

David LeMire MWTuesday 9 January 2024

Event Exports News

It’s All About The Chutzpah

Delivering a high-quality event is important, and not easy. The execution, the detail. The location,…

David LeMire MWWednesday 19 April 2023

Expert Opinion News Sustainability Tech Conference

Beyond The Tech Conference, What Now?

So beyond the Technical Conference, where do we go from here? WBM doesn't normally publish…

David LeMire MWWednesday 29 June 2022

Business Marketing Opinion Selling Wine

David LeMire MW’s Top 10 Traits of a Successful Wine Business

This article was first printed in WBM – Australia's Wine Business Magazine. David LeMire MW…

David LeMire MWThursday 10 October 2019

Expert Opinion Marketing News

Why good marketing is one of the most important parts of wine business

If you are someone who engages in wine marketing, it’s worth having a thick skin.…

David LeMire MWFriday 6 October 2017

David LeMire MW

Responding to the changing dynamics of wine

The wine business: when it’s all too much

Life, death and counter-intuitive wine solutions

David LeMire MW on navigating the wine market at a time like this

Wine must fight for its place at the table

Creating value for wineries

It’s All About The Chutzpah

Beyond The Tech Conference, What Now?

David LeMire MW’s Top 10 Traits of a Successful Wine Business

Why good marketing is one of the most important parts of wine business

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