The Oliver’s Taranga cellar door team in McLaren Vale has won the Wine Communicator of the Year award.
“Judges’ comments regarding the application were full of praise for not only the passion and enthusiasm of the team in telling the brand’s story, but also for the professionalism of the multi-channel approach the team had to ensuring that story transcended the physical experience,” says Andrew Stark, executive officer of Wine Communicators of Australia.
“I’m thrilled that that we’re recognising that wine communication takes place in a diversity of environments and across a wide range of media.
“The cellar door experience, and in hospitality more broadly, plays such an important role in building brand advocacy and is where so many stories are told, so it’s fantastic that our overall winner comes from that sector and sets the standard for what compelling story telling looks like.
“Last night’s Awards ceremony was a wonderful opportunity to celebrate excellence in communication and acknowledge the innovation that individuals and businesses have shown as we continue to navigate through what ‘post-Covid normal’ looks like in the lifestyle industry.”
The overall Wine Communicator of the Year is chosen by the WCA Board from the category of winners.
Wine Communicator of the Year
Oliver’s Taranga cellar door team
Best Wine Marketing Communication Campaign (Individual or Team)
Barossa Australia – The Barossa It’s Just Us Campaign
Best Wine Blog or Podcast
Wine with Meg + Mel Podcast
Best Published Feature Article or Wine Column
Best New Wine Book
The Wine Producers: Best of McLaren Vale and Best of Barossa written by Katie Spain and published by Budmedia
Best Wine Website or App
Margaret River Wine Association
Best Wine-Themed Event
Margaret River Fine Vines Festival, AHOY Management
Best Wine Communicator – Cellar Door
Oliver’s Taranga Cellar Door Host Team
Best Wine Educator
Cynthia Gemus, Yalumba Wines
Best Wine Student
Karlee Cook, The University of Adelaide