DESIGN CLINIC
Established in 1999 by Paul and Mara Georgiadis, Paulmara Estates is a culmination of their backgrounds, steeped in winemaking and viticulture, as well as a shared passion for beautiful wines.
Paul was born into an immigrant Greek family, and grew up among their Waikerie vineyards. Mara was born in Sonoma, California, her father a viticultural expert. Besides their vineyards and good friends, Paul and Mara are all about their family. Talk of their children is filled with pride, and a fair bit of laughter.
They had a say in the name De Nero, the newest addition to the Paulmara range. It is the first vintage from their Nero d’Avola vineyard, and a tribute to Paul’s father.
Paul describes the wine as having the same admirable qualities as his dad – a true work horse.
The evocative notes inspired the velvety black and copper foil design and Mara explains that “while a lot of people have heard of the varietal, many don’t know the inherent character of the wine. Besides looking really appealing, this design helps consumers to work out what’s in the bottle before they buy it – which is perfect.”
• This article was first published in the Design Clinic feature in WBM – Australia’s Wine Business Magazine, where Australia’s best wine label designers showcase their finest work.
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