The evolution of high quality digital print solutions for wine and spirit labels has opened up a world of new opportunities for regional producers to enjoy the best of label quality, innovation and value.
The Homeless Grapes Project
The Homeless Grapes Project has captured the hearts of everyone involved. It all started when Jock Harvey of Chalk Hill offered three tonnes of McLaren Vale Shiraz to anyone who was willing to make a donation to Hutt St Centre, an awesome charity that works tirelessly to transform the lives of the homeless.
Vinomofo jumped in to help, creating the design and coordinating the project. Yangarra made the wine, Multi-Color’s digital solution provided the labels, Torresans did the bottling and Vinomofo took it to market – with all proceeds from the wine being donated to the Hutt St Centre.
The label is the culmination of the talents and generosity of passionate volunteers. Australian Artist and International Aid Worker, Sarah Elizabeth Grace Solomon, heard about the project and offered to create the artwork which features on the front of the label. It’s a hand drawn image of Norm – a Hutt St Centre regular, drawn with text that tells his story. Designer Jimmy Muldoon then brought the image and story to life in a label that is layered in meaning and hope.
Archie Rose Distilling Co.
Archie Rose Distilling Co. is the first independent distillery of craft spirits in the City of Sydney since 1853. Archie Rose honours this rich history while offering Sydney-siders the chance to experience genuine grain-to-glass spirit production.
Squad Ink was engaged to brand, package and launch this craft distillery and range of spirits, including a Signature Dry Gin, Original Vodka and a White Rye
“Multi-Color’s unique experience and knowledge allowed us to utilise the full potential of short run digital label printing. We were able to provide our client with a cost effective solution for the various spirits Archie Rose produces. Additional features such as the use of a textured cotton based label stock, detailed embossing and a high-build varnish added a luxurious and tactile packaging aesthetic,” Terry Squadrito of Squad Ink said.
The result is a beautifully understated yet sophisticated package that perfectly aligns with the exceptional spirits within.
Yarra Valley producer Dappled Wines handcraft its regional Victorian wines to allow the true expression of the vineyard to shine through. Designed by Pepper Marketing, Multi-Color’s digital technology was the perfect solution to bring together all the elements to produce this little work of art.
“Dappled, as a name and brand, is about filtered/dappled light through the vineyard canopy. From a design perspective, it is representative of dappled light, with an earthy feeling; like you’re looking through the vines to the ground. We hope that the label is thought provoking as we often receive really great feedback,” director Catherine Avilov said.
Printed on matt uncoated paper and featuring gloss screen, the minimalist design and dark background allows the vibrancy and beauty of the ‘light and earth’ inspired colours to really shine through.
From regional artisans to global brands, Multi-Color has a suite of technologies, substrates, embellishments and market leading innovations to deliver the best value and quality across all mediums and ensure that your label is a true reflection of your brand. To learn more about Multi-Color visit mccshowcase.com