Jim Barry Wines has released a special rosé to raise funds to provide care and support to people experiencing breast cancer.
The winery has announced a three-year partnership with the McGrath Foundation and is set to raise $420,000 to fund a specialist McGrath Breast Care Nurse in South Australia.
The McGrath Foundation was founded by the late Jane McGrath and her husband, Test cricketer Glenn McGrath, in 2005.
The rosé ($18.95) features a pink striped capsule and label featuring a female cricketer – based on Jim Barry’s Cabernet Sauvignon, The Cover Drive.
Jim Barry Wines has a personal connection with breast cancer that goes back more than 35 years.
Olivia Hoffmann-Barry, wife of third-generation winemaker Tom Barry, says, “My mother, Annemarie, was diagnosed with breast cancer last year.
“Ironically, and rather cruelly, it was just after my father Clive retired from his 35-year long career treating breast cancer as a surgeon.
“Our family has actively fundraised for breast cancer charities for years.
“As the diagnosis of my mum has once again brought breast cancer back into our lives, it’s made us all think about how we can help raise money for thousands of families as they navigate breast cancer with what we do so well every day, and that is wine.
“While it’s a new partnership for us and the McGrath Foundation, it’s one that we see strengthening beyond the initial three years.”
Breast cancer is the most commonly diagnosed cancer in Australia with one in seven women diagnosed by the age of 85.
The McGrath Foundation funds 171 McGrath Breast Care Nurses in communities across Australia who have supported more than 100,000 individuals and families since 2005.
McGrath Foundation CEO Holly Masters says the Foundation is focused on a future where the free support of a McGrath Breast Care Nurse is available to every person who needs one.
“Our mission is to ensure that no one goes through breast cancer without the care of a McGrath Breast Care Nurse,” she says.
“Right now, we need 79 more nurses to meet that goal, all while continuing to fund our existing cohort of nurses.”
McGrath Breast Care Nurses provide vital physical, psychological and emotional support to individuals and their families experiencing breast cancer from the time of diagnosis and throughout treatment.
“While the support of our nurses is free to patients we rely on donations from the community and corporate partners to make this a reality,” Holly says.
“We are extremely grateful to Jim Barry Wines for partnering with us and providing this funding.”
The Jim Barry Rosé for the McGrath Foundation is available from all Dan Murphy’s stores nationally and online at www.jimbarry.com.